Programattic Marketing Specialist

• Develop and execute programmatic media strategies across display, video, native, audio, mobile, OTT and Connected TV (CTV) to drive awareness, consideration, and conversions.
• Manage campaign setup, optimization, and reporting across DSPs like DV360, The Trade Desk, and Amazon DSP, ensuring delivery within budget and pacing targets.
• Analyze KPIs (reach, frequency, viewability, CTR, ROAS, etc.) and conduct audience, placement, and creative performance analysis to drive continuous improvements.
• Collaborate with performance marketing, analytics, creative, and regional teams to deliver measurable business outcomes.

By driving effective programmatic advertising campaigns, this role helps get more people on bikes, promoting sustainable transportation and healthier lifestyles, while supporting Trek's mission to change the world through cycling.

• 5–8 years of experience in Programmatic Advertising, Digital Media Buying, or Performance Marketing, preferably for a premium global brand.
• Hands-on experience managing campaigns in DV360, CM360, and at least one major DSP (The Trade Desk, Amazon DSP, Yahoo DSP, StackAdapt).
• Strong understanding of programmatic ecosystem, RTB, PMP deals, private marketplaces, open exchanges, and audience targeting strategies.
• Advanced Excel and reporting skills; experience with GA4, Looker Studio, or Power BI preferred.

Trek offers amazing benefits for all employees, including opportunities to learn and grow, a supportive team environment, and the chance to work with happy, enthusiastic over-achievers. Specific compensation details are not mentioned.

Trek Bicycle Corp builds only products we love, provides incredible hospitality to customers, and aims to change the world by getting more people on bikes. They foster a culture of growth, learning, and enthusiasm.