Application Guide

How to Apply for Programattic Marketing Specialist

at Trek Bicycle Corp (Australia)

🏢 About Trek Bicycle Corp (Australia)

Trek Bicycle Corp is a globally recognized brand committed to revolutionizing cycling for a sustainable future. Working here means joining a diverse, mission-driven team that values innovation and environmental stewardship, making it an inspiring place to advance your career in programmatic marketing.

About This Role

As a Programmatic Marketing Specialist at Trek Australia, you'll own the strategy and execution of programmatic campaigns across multiple channels to drive brand awareness and conversions for a premium cycling brand. Your work will directly impact business outcomes by optimizing media spend and leveraging data to reach cycling enthusiasts effectively.

💡 A Day in the Life

A typical day might start with reviewing campaign performance dashboards and making optimization adjustments in DV360. Then, you'd collaborate with the creative team on A/B testing ad variations and meet with regional marketing leads to align on upcoming product launches. Afternoons could involve analyzing audience insights to refine targeting strategies and preparing weekly reports for stakeholders.

🚀 Application Tools

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Interview Prep

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🎯 Who Trek Bicycle Corp (Australia) Is Looking For

  • 5–8 years of hands-on experience in programmatic advertising, with proven expertise in DV360 and CM360, plus proficiency in at least one major DSP like The Trade Desk or Amazon DSP.
  • Deep understanding of the programmatic ecosystem including RTB, PMP deals, and audience targeting, with a track record of optimizing campaigns for KPIs like viewability, CTR, and ROAS.
  • Strong analytical skills with advanced Excel proficiency and experience in performance analysis to drive continuous campaign improvements.
  • A collaborative mindset, comfortable working cross-functionally with performance marketing, analytics, creative, and regional teams to deliver measurable results.

📝 Tips for Applying to Trek Bicycle Corp (Australia)

1

Highlight specific campaigns you've managed in DV360 and CM360, including budget sizes, target audiences, and performance improvements.

2

Demonstrate your understanding of the cycling industry or premium consumer brands in your cover letter or resume summary.

3

Quantify your achievements with metrics like ROAS, viewability rates, or conversion lifts from your programmatic campaigns.

4

Mention any experience with CTV/OTT or Amazon DSP, as these are specifically called out in the job description.

5

Tailor your application to show how you've collaborated with creative or regional teams to align programmatic strategies with broader marketing goals.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your hands-on experience with DV360 and CM360, and your ability to optimize across multiple DSPs.', "Showcase your data-driven approach to campaign analysis and how you've used insights to improve performance.", "Express enthusiasm for Trek's mission of sustainability and cycling innovation, and how your skills can contribute to that vision.", 'Highlight your experience working with cross-functional teams and managing campaigns for a premium global brand.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Learn about Trek's sustainability initiatives and how they position the brand for eco-conscious consumers.
  • → Familiarize yourself with Trek's product lineup and key models (e.g., Domane, Madone) to understand their target audience.
  • → Review Trek's marketing campaigns on social media and YouTube to see their brand voice and creative direction.
  • → Understand the Australian cycling market and any local competitors or partnerships Trek has in the region.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you structure a programmatic campaign for a new Trek bike model launch across display, video, and CTV?
2 Describe a time you optimized a campaign that was underperforming; what steps did you take and what was the outcome?
3 How do you stay updated on programmatic trends and new DSP features?
4 Walk me through your process for audience targeting and segmentation for a cycling enthusiast audience.
5 How do you balance brand awareness and performance goals within a single programmatic strategy?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention Trek or the specific programmatic tools mentioned in the job description.
  • Failing to provide concrete, quantified examples of campaign performance improvements in your resume.
  • Overlooking the importance of collaboration with regional teams; avoid focusing solely on technical skills without showing teamwork.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Trek Bicycle Corp (Australia)!

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