Market Intelligence Director

• Drive the architecture and design of a sophisticated competitive intelligence program, serving as the primary internal authority on competitive and market trends.
• Establish protocols and rapid-response frameworks for analyzing and neutralizing competitive misinformation across GTM channels.
• Architect and scale evidence-based enablement frameworks and materials, such as predictive battlecards, to elevate the field's competitive positioning.
• Drive the strategic direction of the Win/Loss program and analyze target markets including TAM, SAM, and SWOT assessments.

This role enables Workiva to make data-driven strategic decisions, enhancing competitive positioning and ultimately helping organizations navigate uncertainty and maintain trust in their financial, risk, and sustainability reporting.

• Bachelor’s Degree in marketing or related field.
• 10+ years of experience in market intelligence, competitive intelligence, product marketing or related fields.
• Experience in the B2B technology and/or SaaS industry.
• Proficiency in influencing Go-to-Market strategies and exceptional communication skills.

Salary range in the US: $154,000.00 - $250,000.00

• Discretionary bonus typically paid annually
• Restricted Stock Units granted at time of hire
• 401(k) match and comprehensive employee benefits package

Workiva is an AI-powered platform that unifies finance, risk, and sustainability on a single secure foundation, helping complex organizations bring confidence, control, and a competitive edge to their data and reporting.