Growth Marketing Manager, Lifecycle & MarTech

• Drive lifecycle strategy across email and CRM, from onboarding through retention, building segmentation frameworks and automated journeys.
• Own social growth optimization strategy and tactics across owned channels (IG, TikTok, LinkedIn, YouTube, Facebook) to drive engagement and conversion.
• Manage content calendar, publishing workflows, and cross-channel coordination to align content delivery with lifecycle stages.
• Support marketing performance tracking, maintain dashboards, and ensure data integrity across CRM and analytics platforms.

This role builds the growth infrastructure behind a globally recognized wellbeing platform, directly scaling access to free, science-based wellbeing training and tools that reach millions worldwide, advancing human flourishing at scale.

• 5–8+ years in growth, lifecycle, or marketing performance roles with proven track record building marketing systems and automations.
• Hands-on experience with CRM and marketing automation tools (Mailchimp, HubSpot, etc.) and integrating CRM with product or user data systems.
• Strong understanding of segmentation, lifecycle design, and behavioral triggers; experience across both DTC and B2B growth models.
• Data-fluent, comfortable with dashboards, testing, and performance analysis; working knowledge of social platform dynamics and growth mechanics.

Salary range of $85,000–$115,000 commensurate with experience, plus full comprehensive health and benefits packages, generous paid time off, flexible/remote work arrangements, and professional development resources.

Humin (formerly Healthy Minds Innovations) is a global nonprofit on a mission to make wellbeing real by translating science into action, offering free wellbeing training via the Healthy Minds Program app and the Kindness Curriculum, and providing wellbeing science services to organizations.