Application Guide

How to Apply for Growth Marketing Manager, Lifecycle & MarTech

at Humin, Inc.

🏢 About Humin, Inc.

Humin (formerly Healthy Minds Innovations) is a nonprofit translating cutting-edge wellbeing science into free, accessible tools like the Healthy Minds Program app. Working here means contributing to a mission-driven team that prioritizes mental health and scientific rigor over profit, offering a rare opportunity to apply growth marketing skills for social impact.

About This Role

As Growth Marketing Manager, you'll architect and execute lifecycle strategies across email, CRM, and social channels to drive user engagement and retention for a free wellbeing app. This role uniquely blends hands-on technical execution (automations, segmentation) with strategic growth, directly influencing how millions access science-based mental health training.

💡 A Day in the Life

You might start the day reviewing lifecycle dashboards for email and social KPIs, then dive into building a new automated journey for dormant users in HubSpot. After a cross-functional sync with product and content teams, you'd run a social A/B test on Instagram Stories, and end the day analyzing a CRM integration issue with engineering to ensure user event data flows correctly.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Humin, Inc. Is Looking For

  • A growth marketer with 5-8+ years hands-on experience building automated lifecycle campaigns (not just strategy) using tools like HubSpot or Mailchimp, ideally for both B2C and B2B audiences.
  • Data-obsessed: comfortable pulling SQL queries, maintaining dashboards in Looker/Tableau, and running A/B tests to optimize conversion and retention metrics.
  • Social media savvy with proven ability to drive engagement and conversion on platforms like Instagram, TikTok, and LinkedIn, not just post content but optimize paid and organic growth.
  • Systems thinker who can integrate CRM with product data (e.g., app usage events) to trigger personalized journeys and maintain data integrity across platforms.

📝 Tips for Applying to Humin, Inc.

1

Highlight specific campaigns you've built: include metrics like open rates, conversion lifts, and retention improvements from lifecycle programs you designed and executed.

2

Showcase your technical integration experience: mention any work connecting CRM (HubSpot/Mailchimp) with product analytics (Mixpanel/Amplitude) or custom APIs.

3

Tailor your social growth examples to nonprofit or mission-driven brands; avoid generic ecommerce or SaaS-only case studies.

4

In your cover letter, explicitly reference Humin's mission and the Healthy Minds Program app to show genuine interest in their specific work.

5

Include a portfolio or link to dashboards you've built; demonstrate data fluency by showing how you tracked and improved KPIs.

✉️ What to Emphasize in Your Cover Letter

["Your passion for mental health and wellbeing, and why Humin's science-based approach resonates with you personally.", "Specific examples of lifecycle programs you've built from scratch, including segmentation logic, automation flows, and measurable results.", 'Your comfort with both strategic thinking and hands-on execution across CRM, email, and social platforms.', "How your data skills (dashboards, testing, analytics) will help Humin optimize their free app's user journey and impact."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Download and use the Healthy Minds Program app for at least a week to understand the user experience and onboarding flow.
  • → Read about the scientific research behind the app, including studies on the Healthy Minds Framework (Awareness, Connection, Insight, Purpose).
  • → Review Humin's social media channels (Instagram, TikTok) to see current content and engagement strategies.
  • → Look into their recent press or blog posts about impact metrics (e.g., number of users, partnerships) to understand their growth stage.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a lifecycle campaign you designed: what was the goal, segmentation, triggers, and results?
2 How would you approach onboarding users for a free wellbeing app? What metrics would you prioritize?
3 Describe a time you integrated CRM data with product usage data. What challenges did you face?
4 How do you balance organic social content with paid promotion for a nonprofit? Give an example.
5 What's your process for A/B testing email subject lines or call-to-action buttons? How do you ensure statistical significance?
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⚠️ Common Mistakes to Avoid

  • Focusing too much on B2B or enterprise marketing without showing relevant B2C/DTC lifecycle experience.
  • Overlooking the nonprofit context—avoid discussing profit-driven tactics without connecting them to mission outcomes.
  • Being vague about technical skills; avoid saying 'I know HubSpot' without detailing specific automation workflows or integrations you've built.
  • Failing to mention data integrity or cleanliness; lifecycle marketing relies on clean data, so ignoring this signals a lack of maturity.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Humin, Inc.!

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