VP, Consumer Growth Marketing

• Lead company-wide Rider Growth and Rider Insights functions, ensuring the voice of the end-user is integrated into Product, Policy, and Operations strategies.
• Optimize user acquisition, deepen market segmentation, and enhance targeting capabilities across diverse global demographics.
• Oversee global research methodologies, including quantitative and qualitative studies, surveys, focus groups, and on-site field research.
• Architect growth-focused MarTech stack and data infrastructure, optimizing platform connectivity, data feeds, and attribution modeling.

This role makes public transit the mode of choice in communities worldwide, increasing access to jobs, healthcare, and education while reducing environmental impact through efficient, data-driven transportation networks.

• Minimum of 10+ years of experience in consumer marketing with a track record of planning and executing lifecycle strategies that drive transformative customer acquisition and business growth.
• Data and MarTech strategist with deep expertise in marketing technology, multi-channel attribution, conversion rate optimization, data visualization tools, and customer segmentation.
• Comprehensive channel expertise across the entire marketing mix including digital and offline media landscapes, backed by continuous testing.
• Customer oriented: understanding the psychology of what works and why.

Salary range: $200,000 - $275,000 per year. Benefits include free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education, transforming antiquated transit networks into smart, data-driven digital networks.