How to apply for Senior Product Marketing Manager

About Xpansiv

Xpansiv is the leading infrastructure provider for energy transition markets, operating registries, marketplaces, and data services for environmental commodities. Backed by Blackstone and built through over 10 acquisitions, it offers a unique opportunity to work at the intersection of climate action and financial technology. Employees join a mission-driven, well-funded company enabling transparent and credible environmental claims globally.

About the role

As a Senior Product Marketing Manager, you will own strategic positioning, narrative, content creation, and sales enablement for a portfolio of products central to the energy transition. Reporting to the VP of Marketing, you will drive product lifecycle success and fuel Xpansiv's explosive growth. This role is impactful because you directly shape how the market understands and adopts solutions that assure climate action and sustainability performance.

A typical day

A typical day might involve collaborating with product managers to refine messaging for a new registry feature, creating sales enablement materials for the upcoming quarter, and analyzing customer feedback to inform positioning. You could also meet with the VP of Marketing to align on narrative strategy, and work with the sales team to ensure they have the tools to articulate value effectively.

Who Xpansiv is looking for

• Experienced B2B product marketer with 5+ years in SaaS or commodity markets, ideally in energy, environmental markets, or fintech.
• Proven ability to craft compelling positioning and narratives for complex technical products, with a track record of successful product launches.
• Skilled in sales enablement and content creation, able to translate product features into customer value.
• Passionate about sustainability and the energy transition, with a strong customer empathy and analytical mindset.

Tips for this application

• Highlight any experience with environmental commodities, carbon markets, or energy trading platforms in your resume and cover letter.
• Showcase your ability to manage product marketing for a portfolio of products, not just a single product, as Xpansiv's platform includes multiple integrated solutions.
• Demonstrate familiarity with Xpansiv's acquisitions and how they fit into the broader platform; mention specific products like registries or market data in your application.
• Use metrics to quantify your impact in previous product marketing roles, such as increased adoption, revenue growth, or sales enablement improvements.
• Tailor your narrative to emphasize how you can help Xpansiv maintain its leadership position in a rapidly evolving market, referencing Blackstone backing as a sign of stability and scale.

What to cover in your cover letter

['Your specific experience in product marketing for B2B platforms, especially in energy, environmental commodities, or financial markets.', 'How you have successfully developed positioning and narratives for complex products, with examples of content and sales enablement assets you created.', "Your passion for climate action and sustainability, and why Xpansiv's mission resonates with you personally and professionally.", 'Your ability to collaborate cross-functionally and drive product lifecycle success in a fast-paced, acquisitive environment.']

Research before applying

• Explore Xpansiv's product suite: registries (like CBL), marketplaces, market data, and wholesale power solutions. Understand how they interconnect.
• Research recent acquisitions by Xpansiv to understand its growth strategy and how acquired companies are integrated into the platform.
• Read about key trends in environmental commodity markets, such as carbon credits, renewable energy certificates, and the demand for credible climate claims.
• Investigate Xpansiv's leadership team and Blackstone's involvement to understand the company's strategic direction and culture.

Likely interview topics

Based on the job description, expect questions about:

• How would you position Xpansiv's integrated platform against competitors in the environmental commodity markets?
• Walk us through a product launch you led from positioning to sales enablement. What was the outcome?
• How do you tailor messaging for different stakeholders, such as traders, sustainability officers, and regulators?
• Describe your approach to sales enablement. How do you ensure sales teams can effectively communicate value?
• What metrics do you use to measure product marketing success, and how have you used them to iterate?

Common mistakes to avoid

• Avoid generic product marketing language that doesn't address the unique challenges of environmental commodities or energy transition markets.
• Don't overlook the importance of sales enablement in your application; Xpansiv emphasizes it as a key responsibility.
• Avoid focusing solely on past successes without connecting them to how you would drive growth at Xpansiv specifically.