Senior Product Marketing Manager

About the role:

Xpansiv is seeking an experienced B2B product marketer to help fuel our explosive growth.  The Senior Product Marketing Manager will drive a fast-growing set of products, as we build the global platform for energy and environmental commodities.  You will lead strategic positioning and narrative, content creation, sales enablement, and product lifecycle success for a portfolio at the heart of the energy transition.  Bring your product chops, marketing savvy, and passion for understanding and delighting the customer – you’ll flex them all in this role.  Reporting to the VP of Marketing, you’ll benefit from the stability of a well funded, financially healthy business while pursuing global growth opportunities in renewable energy, clean fuels, wholesale power, and more.  Join us and make an outsized impact in an emerging clean tech leader! 

Key Responsibilities 

• Positioning and Messaging: Develop and evolve the strategic messaging that brings your products to life; you will shape and inspire the market’s perception of our value 

• Product Launch and Lifecycle Success: Guide end-to-end go-to-market planning and execution throughout the product lifecycle; you will lead and collaborate with cross-functional teams 

• Content Development: Understand your customers and their buying process, and develop compelling content and experiences that drive customer action; you will apply your love of writing, storytelling, and evangelizing 

• Market Intelligence: Build intelligence on market trends and competitive offerings, and enhance our positioning and products; your strategic insights will boost our growth 

• Pipeline Building: Provide strategic input and support for demand generation and growth marketing programs; your revenue orientation will help propel us forward 

• Sales Enablement: Educate the sales team on our market, value proposition, and product capabilities and develop associated sales tools; you will celebrate our sales success because you’ll be an integral part of that success 

Qualifications 

• 5-10 years of product marketing experience in B2B technology or energy/power businesses 

• Electricity or environmental commodities industry experience 

• Robust use of modern technology including AI tools to improve the effectiveness and efficiency of your work 

About You 

• You are customer obsessed and excel at deeply understanding your customer 

• You are a natural communicator with outstanding written and oral communications skills 

• You possess excellent inter-personal skills and successfully build relationships with distributed colleagues and third parties 

• Your business acumen and ability to think strategically are strong, enabling you to contribute to a wide range of executive level discussions 

• You have the ability to travel 10-20%, including internationally