How to apply for Senior Product Marketing Manager

About Overstory

Overstory uses real-time satellite data to help utilities reduce wildfire risk and improve grid reliability, directly combating climate change. Their unique approach combines AI with high-resolution imagery to provide actionable insights, making them a mission-driven leader in climate tech.

About the role

As Senior Product Marketing Manager, you'll own the narrative for Overstory's core products, from category-defining messaging to GTM strategies. This role is critical for translating complex satellite data into compelling value propositions that resonate with utilities and enterprise buyers, directly impacting wildfire prevention.

A typical day

You might start with a cross-functional sync to align on a new product launch timeline, then draft messaging for a technical whitepaper. After lunch, you'd review competitive intelligence reports, followed by a sales training session on positioning for utility executives. The day could end with analyzing win/loss data to refine your GTM strategy.

Who Overstory is looking for

• 7+ years in B2B enterprise software product marketing, ideally in climate tech, energy, or geospatial analytics.
• Proven ability to write for technical audiences (e.g., engineers, utility executives) and craft narratives that simplify complex data.
• Experience building sales enablement materials and delivering training to enterprise sales teams.
• Comfortable with long, complex sales cycles and cross-functional coordination (product, engineering, sales, customer success).

Tips for this application

• Highlight any experience with climate tech, sustainability, or geospatial data in your resume and cover letter.
• Showcase specific examples of how you've positioned a technical product for non-technical buyers (e.g., translating satellite data into ROI for utilities).
• Mention any work with win/loss analysis or competitive intelligence—this is a key part of the role.
• Tailor your portfolio to include writing samples that demonstrate narrative-building for B2B enterprise audiences.
• Research Overstory's blog and case studies to understand their current messaging and suggest improvements in your cover letter.

What to cover in your cover letter

["Your passion for combating climate change and how Overstory's mission aligns with your career goals.", "Specific examples of positioning and messaging you've owned for technical B2B products.", 'Experience leading GTM strategies for new products, including pricing and packaging.', 'Your ability to train sales teams and enable them to sell complex solutions.']

Research before applying

• Read Overstory's blog and case studies to understand their current messaging and customer success stories.
• Review recent news about utility wildfire prevention regulations (e.g., California SB 901) to understand the market context.
• Study competitors like Descartes Labs, Orbital Insight, or utilities' in-house solutions to identify differentiation opportunities.
• Understand the basics of how satellite imagery and AI are used for vegetation management and risk assessment.

Likely interview topics

Based on the job description, expect questions about:

• How would you position Overstory's satellite data solution against traditional ground-based inspection methods?
• Walk us through how you'd develop a GTM strategy for a new product feature targeting utilities.
• Describe a time you ran a win/loss analysis and how you used the insights to improve messaging.
• How do you approach pricing and packaging for a product with multiple use cases (wildfire risk, grid reliability)?
• What metrics do you use to measure the success of sales enablement materials?

Common mistakes to avoid

• Don't focus too much on consumer marketing experience—this is strictly B2B enterprise.
• Avoid vague claims about 'passion for the environment' without concrete examples of relevant work.
• Don't overlook the technical aspects; show you can engage with engineers and data scientists.