How to apply for Senior Marketing Manager

About Climate Action

Climate Action operates at the unique intersection of climate policy, innovation, and finance, connecting global leaders through high-impact hybrid and digital events. Working here offers the chance to drive real change in sustainability while shaping the conversation around climate solutions.

About the role

As Senior Marketing Manager, you will lead B2B marketing for climate-focused conferences and events, driving lead generation, digital campaigns, and social media strategy. Your work directly supports the growth of critical climate dialogues and partnerships.

A typical day

You might start by reviewing campaign analytics and adjusting email sequences for an upcoming event. Midday, you'd brief a junior marketer on a new social media campaign, then spend the afternoon crafting copy for a paid ad and coordinating with the content team on a blog post. The day ends with a strategy meeting to plan lead generation for the next quarter.

Who Climate Action is looking for

• Proven track record in marketing B2B conferences or events, ideally in sustainability or climate sectors.
• Hands-on experience managing paid campaigns (e.g., LinkedIn Ads, Google Ads) with a focus on ROI and lead generation.
• Strong digital marketing skills including email marketing, marketing automation (e.g., HubSpot), and content creation.
• Creative and resourceful—able to maximize impact from limited budgets while being delivery-focused and data-driven.

Tips for this application

• Highlight specific B2B event marketing campaigns you've run, especially those targeting climate or sustainability professionals.
• Quantify results: mention lead numbers, conversion rates, or attendee growth from past events.
• Showcase your experience with marketing automation tools and how you've used them to nurture leads.
• Demonstrate creativity by suggesting a low-cost, high-impact campaign idea for Climate Action's next event.
• Tailor your CV to emphasize digital marketing skills (paid, email, social) and any experience with hybrid/virtual events.

What to cover in your cover letter

["Your passion for climate action and how it aligns with the company's mission.", "Specific examples of successful B2B event marketing campaigns you've led.", 'Your ability to work with limited budgets and still drive strong results.', 'Experience with marketing automation and data-driven decision making.']

Research before applying

• Review Climate Action's past events (e.g., Climate Action Summit) to understand their audience and format.
• Study their current social media presence and email campaigns to identify what works and gaps.
• Look into their partners and sponsors to understand the ecosystem they operate in.
• Read recent climate policy news to show awareness of the context their events address.

Likely interview topics

Based on the job description, expect questions about:

• Describe a B2B event campaign you managed from strategy to execution—what were the KPIs and results?
• How would you prioritize marketing channels for a new climate conference with a limited budget?
• How do you approach content creation for a sustainability-focused audience?
• Tell us about a time you used data to optimize a digital campaign. What tools did you use?
• How would you support and mentor a junior team member while managing your own workload?

Common mistakes to avoid

• Submitting a generic cover letter that doesn't mention climate or sustainability.
• Overemphasizing consumer marketing experience without linking it to B2B events.
• Failing to provide specific metrics or results from past campaigns.