Senior Manager, Direct Response Fundraising

• Own the planning, execution, and optimization of NAMI's national direct response fundraising program across mail, email, SMS, paid and organic social, and web, generating approximately $4M-5M annually.
• Manage a high-volume production schedule, workflow, and budget of NAMI's direct marketing consulting firm to develop and execute successful national print and email solicitations.
• Lead digital direct response fundraising efforts, including in-house email and social communications, paid and organic social media, and online advertising.
• Oversee data-driven direct response infrastructure and analytics, including Salesforce campaign setup, tracking, attribution, reporting, and list optimization.

This role directly supports NAMI's mission to improve the lives of millions of Americans affected by mental illness by securing critical funding for advocacy, education, and support programs.

• Bachelor's Degree required.
• 5-7 years of related experience in fundraising and data management.
• Strong writing and editorial skills with attention to detail.
• Working knowledge of donor databases (Salesforce strongly preferred), donation platforms (GoFundMe Pro strongly preferred), and communication technologies (MailChimp strongly preferred).

Salary range: $88k - $93k. Full-time position with remote or hybrid options (Arlington, VA). NAMI is an equal opportunity employer committed to diversity and inclusion.

NAMI (National Alliance on Mental Illness) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness through advocacy, education, support, and public awareness.