Application Guide

How to Apply for Sales Manager, SMB

at Swiftly, Inc

🏢 About Swiftly, Inc

Swiftly is a mission-driven tech company that uses real-time data and AI to make public transit more efficient, reliable, and sustainable. By helping transit agencies improve service, we directly reduce urban congestion and emissions, making cities greener and more equitable.

About This Role

As Sales Manager for the SMB team, you'll lead 5 Account Executives focused on acquiring new transit agency clients across North America. Your impact comes from building a high-performing team that navigates complex government procurement cycles, ultimately helping more cities adopt smart transit solutions.

💡 A Day in the Life

Your day starts with a stand-up to review pipeline and coaching opportunities, then you might join AEs on prospect calls to model consultative selling. Afternoons are for 1:1 coaching, forecasting reviews in Salesforce, and cross-functional meetings with Marketing on lead gen or Product on customer feedback.

🚀 Application Tools

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Interview Prep

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🎯 Who Swiftly, Inc Is Looking For

  • Has 7+ years B2B SaaS sales experience with at least 3 years as a frontline manager leading teams to exceed new-logo quotas.
  • Thrives in consultative, multi-stakeholder sales cycles (3-8 months) and ideally has experience with government/public-sector procurement.
  • Is hands-on with pipeline generation, expecting AEs to prospect 50-60% of their own pipeline, and is proficient in Salesforce, Gong, ZoomInfo, and LinkedIn Sales Navigator.
  • Can champion a structured sales methodology (like SPICED) while fostering a collaborative, coaching-oriented team culture.

📝 Tips for Applying to Swiftly, Inc

1

In your resume, quantify your team's quota attainment (e.g., 'Led team to 120% of target for 2 consecutive years') and highlight any public-sector wins.

2

Tailor your cover letter to mention your experience with government procurement processes, even if tangential, and express passion for transit/sustainability.

3

Use your LinkedIn profile to showcase thought leadership on sales in regulated industries or public sector; Swiftly likely checks profiles.

4

When applying, reference Swiftly's mission explicitly—show you understand how transit efficiency reduces emissions.

5

Prepare a 1-page summary of how you've previously implemented a sales methodology (e.g., SPICED) and improved team pipeline generation.

✉️ What to Emphasize in Your Cover Letter

['Your experience leading teams to new-logo acquisition in complex, consultative sales environments.', 'Specific examples of coaching AEs to prospect effectively and manage long sales cycles.', "Your familiarity with tools like Salesforce, Gong, and ZoomInfo, and how you've used them to drive forecast accuracy.", "Your genuine interest in Swiftly's mission to enhance transit and reduce urban emissions."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Swiftly's blog and case studies to understand how their product impacts transit agencies and riders.
  • → Look up recent news about Swiftly (e.g., partnerships, funding, or product launches) to show current awareness.
  • → Research the competitive landscape in transit tech (e.g., competitors like Trapeze, Routematch) to understand Swiftly's differentiators.
  • → Familiarize yourself with the SPICED sales methodology (Situation, Problem, Impact, Criticality, Decision, Evaluation) if you're not already using it.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would structure the first 90 days to assess your team and build a pipeline generation strategy.
2 Describe a time you coached a struggling AE to improve their prospecting and close a deal. What specific actions did you take?
3 How do you ensure accurate forecasting in a long, multi-stakeholder sales cycle? Give an example using Salesforce.
4 What experience do you have with government procurement (e.g., RFPs, bidding)? How would you adapt your sales process for transit agencies?
5 How would you partner with Marketing to generate leads for the SMB team, given that AEs need to self-source 50-60% of pipeline?
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⚠️ Common Mistakes to Avoid

  • Focusing only on enterprise sales experience without acknowledging the SMB and government context—this role requires adaptability.
  • Overlooking the 50-60% self-prospecting requirement; emphasize your ability to build pipeline generation processes.
  • Not demonstrating knowledge of transit or public sector sales—even a brief mention shows you've done your homework.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Swiftly, Inc!

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