Application Guide

How to Apply for Sales Director (On-site or Remote)

at HowGood

🏢 About HowGood

HowGood is a mission-driven SaaS company that empowers businesses with comprehensive sustainability intelligence, helping them make informed decisions to reduce environmental and social impact. With a focus on transforming the global food system, HowGood offers a unique opportunity to drive meaningful change while working in a flexible, remote-first environment.

About This Role

As Sales Director for Latis, you will be the driving force behind acquiring new clients for HowGood's sustainability intelligence platform. This role is pivotal in expanding the company's reach within CPG, retail, and food service sectors, directly contributing to a network effect of sustainability transformation across the industry.

💡 A Day in the Life

A typical day starts with reviewing pipeline metrics and prioritizing outreach. You'll spend time on cold calls and emails to potential clients in CPG and retail, followed by virtual meetings to demo Latis. Afternoons might involve networking with industry contacts, collaborating with marketing on lead generation campaigns, and closing deals that advance sustainability transformation.

🚀 Application Tools

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Interview Prep

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🎯 Who HowGood Is Looking For

  • A seasoned SaaS sales professional with 5+ years of experience, consistently exceeding quotas and closing deals over $100k.
  • Deeply networked in CPG, retail, ingredient supply, or food service, with recent experience selling to these verticals.
  • Passionate about sustainability, agriculture, and food system transformation, able to authentically communicate HowGood's mission.
  • A self-starter skilled in lead generation, cold calling, and crafting compelling sales presentations and email communications.

📝 Tips for Applying to HowGood

1

Highlight specific examples of exceeding quotas and closing $100k+ deals in your resume and cover letter, including deal sizes and timelines.

2

Tailor your application to emphasize your experience selling to CPG, retail, or food service clients, naming specific companies if possible.

3

Demonstrate your passion for sustainability by mentioning any relevant personal or professional involvement (e.g., volunteer work, certifications, or projects).

4

Showcase your ability to generate your own leads by describing your prospecting methods and success in building pipelines from scratch.

5

In your cover letter, explicitly connect your sales achievements to HowGood's mission of transforming the global food system.

✉️ What to Emphasize in Your Cover Letter

['Your track record of exceeding sales quotas and closing large deals ($100k+) in SaaS.', 'Your specific experience and network within CPG, retail, ingredient suppliers, or food service.', "Your genuine passion for sustainability and how it aligns with HowGood's mission.", 'Your self-driven approach to lead generation and ability to build relationships from cold outreach.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore HowGood's website thoroughly, especially case studies and client testimonials for Latis.
  • → Read about the company's impact metrics and how they measure sustainability outcomes.
  • → Research recent news or press releases about HowGood's partnerships or product updates.
  • → Understand the competitive landscape: identify other sustainability intelligence platforms and HowGood's differentiators.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How do you approach lead generation in a niche market like sustainability intelligence?
2 Describe a time you exceeded a sales quota by a significant margin. What strategies did you use?
3 How would you convey the value of Latis to a skeptical CPG executive?
4 What experience do you have with consultative selling in the sustainability space?
5 How do you stay motivated and organized when working remotely with self-generated leads?
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⚠️ Common Mistakes to Avoid

  • Failing to demonstrate a clear understanding of sustainability issues in the food system.
  • Not providing specific examples of past sales achievements with deal sizes and quotas.
  • Overemphasizing generic sales skills without connecting them to HowGood's mission and target industries.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to HowGood!

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