Application Guide
How to Apply for Sales Contractor
at HowGood
🏢 About HowGood
HowGood is a mission-driven SaaS company that provides the world's largest database of environmental and social impact data for food products. By helping CPG brands and retailers measure and improve sustainability, you'll directly contribute to transforming the food industry at scale.
About This Role
As a Sales Contractor for Latis, you'll own the full sales cycle from prospecting to closing $100k+ deals with CPG, retail, and ingredient suppliers. Your work will expand the network of companies using sustainability data to drive real environmental change, making this a high-impact role for someone passionate about sales and sustainability.
💡 A Day in the Life
Start your day reviewing a list of target CPG companies, then spend the morning making cold calls and sending personalized emails to sustainability directors. Afternoon includes product demos for qualified leads, followed by updating CRM and strategizing with the team on how to expand the client network for greater sustainability impact.
🚀 Application Tools
🎯 Who HowGood Is Looking For
- Proven SaaS sales closer with 5+ years experience and a history of exceeding quotas on $100k+ deals
- Recent experience selling to CPG, retail, ingredient suppliers, or food service clients
- Deep understanding of sustainability metrics (carbon emissions, ESG) and ability to translate them into business value
- Self-starter with strong cold calling and self-sourcing skills; comfortable working remotely and independently
📝 Tips for Applying to HowGood
Highlight specific $100k+ deals you've closed in CPG or retail, including the sales cycle length and how you sourced the lead.
Show your sustainability knowledge by mentioning relevant frameworks (e.g., SBTi, GHG Protocol) and how you've used them in sales conversations.
Tailor your resume to emphasize prospecting achievements (e.g., number of cold calls, conversion rates) rather than just account management.
Include a brief case study in your cover letter of how you helped a client achieve both sales lift and carbon reduction.
Mention any experience with sustainability intelligence platforms or data analytics tools, as Latis requires technical fluency.
✉️ What to Emphasize in Your Cover Letter
["Your passion for sustainability and how it aligns with HowGood's mission to transform the food industry.", 'Concrete examples of exceeding quotas in SaaS sales, specifically with $100k+ deals in CPG/retail.', 'Your prospecting methodology, especially cold calling and self-sourcing leads, with metrics.', "How you've helped clients achieve ESG goals or carbon reduction through your sales efforts."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore HowGood's website and blog to understand their product (Latis) and key clients (e.g., Danone, Unilever).
- → Read recent sustainability reports from major CPG companies to understand the challenges they face in measuring impact.
- → Familiarize yourself with HowGood's data methodology and how they calculate environmental scores.
- → Check out HowGood's LinkedIn and Glassdoor to understand company culture and recent news.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Being vague about your sales numbers; always quantify achievements (e.g., 'exceeded quota by 120%').
- Focusing only on account management rather than prospecting and cold calling; this role demands self-sourcing.
- Lacking specific knowledge of sustainability terms or failing to connect sustainability to business ROI.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!