How to apply for Product Manager, Expansion Products (Remote)

About NAF

NAF is a national education organization with 600 academies and a digital product called KnoPro. It aims to grow from 60,000 to 500,000 users over five years. The role is remote with up to 20% travel.

About the role

You will own a small portfolio of products that support work-based learning and management tools. Your focus is user discovery, sign-up, engagement, and retention. You will use data, research, experiments, and partnerships to test and scale growth.

A typical day

You might review user data, talk to a partner or academy staff, and run a test with engineering. You will also meet with marketing or program teams to plan a growth initiative. Some days include travel to a regional event or academy.

Who NAF is looking for

• 3–6 years in product management, growth, marketing, analytics, partnerships, business development, technology, or education.
• Experience running experiments and using data to improve adoption, engagement, or retention.
• Comfort working with engineering, data, marketing, program teams, and external partners.
• Interest in education or work-based learning products, especially those serving academies and students.

Tips for this application

• In your resume, list specific metrics you moved for sign-up, activation, engagement, or retention. Use numbers like percentages or user counts.
• Name the tools you used for experimentation, analytics, and user research. For example, mention A/B testing platforms, SQL, or survey tools.
• Mention any experience with education, youth, or workforce products. If none, describe how you learned a new user base quickly.
• Address the remote nature of the role. Show you can work across time zones and travel up to 20%.
• Reference KnoPro or NAF’s 600 academies in your cover letter to show you read the job details.

What to cover in your cover letter

['How you have grown a digital product from a small user base to a larger one, with numbers.', 'Your process for understanding why users sign up, engage, and return. Give one concrete example.', 'How you have worked with partners or cross-functional teams to test and scale an initiative.', 'Why you want to work on products that support work-based learning and access for students.']

Research before applying

• Read about KnoPro on NAF’s website. Note what it does and who uses it.
• Find NAF’s 600 academies. Learn what they are and how they operate.
• Look for NAF’s public reports or press releases about their user growth goals or digital products.
• Check if NAF has published anything about partnerships or work-based learning outcomes.

Likely interview topics

Based on the job description, expect questions about:

• Walk us through a growth experiment you ran. What was the hypothesis, result, and next step?
• How would you find out why users discover, sign up for, and return to KnoPro?
• Tell us about a time you worked with engineering, data, and marketing to launch a product change.
• How do you prioritize growth opportunities when you have limited engineering resources?
• What metrics would you track to measure success for expanding from 60,000 to 500,000 users?

Common mistakes to avoid

• Talking only about product features without mentioning adoption, engagement, or retention metrics.
• Ignoring the education context. Do not treat this like a generic SaaS growth role.
• Failing to mention remote work or travel. The role is remote with up to 20% travel, so show you are ready for that.