Email Marketing Manager (Interim Consultant) ($65/hour, 25 hours/week, 2 month contract)

• Lead email marketing strategy and copywriting for fundraising campaigns, including drafting compelling appeals using distinct organizational voices.
• Develop and refine segmentation and A/B testing strategies to optimize donor conversion and retention.
• Manage the 'Back to School' campaign strategy and collaborate with design and paid media teams.
• Monitor campaign performance, produce analytics reports, and translate data into actionable insights.

This role directly supports Khan Academy's mission to provide free, world-class education by converting learners into donors, ensuring sustainable funding for educational resources that reach over 181 million learners globally, with a focus on historically under-resourced communities.

• Proven track record in digital fundraising or marketing, specifically in 'engagement-to-donor' conversion.
• Strategic copywriting skills with ability to pivot between different executive voices.
• Deep experience in audience segmentation and A/B testing methodologies.
• Understanding of Salesforce Marketing Cloud capabilities.

Hourly rate of $65 USD. Contract position at 25 hours per week for 2 months (May 26 – July 20). Remote work opportunity.