Application Guide

How to Apply for Email Marketing Manager (Interim Consultant) ($65/hour, 25 hours/week, 2 month contract)

at Khanacademy

🏢 About Khanacademy

Khan Academy is a nonprofit with a mission to provide a free, world-class education for anyone, anywhere. Working here means contributing to a globally recognized platform that reaches millions of learners, and your fundraising efforts directly support accessible education.

About This Role

As an Email Marketing Manager (Interim Consultant), you'll lead email strategy and copywriting for fundraising campaigns, including the critical 'Back to School' campaign. Your work will directly impact donor conversion and retention, helping sustain Khan Academy's free resources.

💡 A Day in the Life

Start by reviewing campaign analytics from the previous day, then draft or refine email copy for an upcoming fundraising appeal. Mid-morning, meet with the design team to coordinate visuals for the 'Back to School' campaign. In the afternoon, set up A/B tests in Salesforce Marketing Cloud and produce a weekly performance report for stakeholders.

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Interview Prep

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🎯 Who Khanacademy Is Looking For

  • Proven track record in digital fundraising or marketing, specifically in converting engagement to donor, with measurable results (e.g., increased donor conversion rates).
  • Strategic copywriting skills with ability to pivot between different executive voices (e.g., founder Sal Khan vs. program directors).
  • Deep experience in audience segmentation and A/B testing methodologies, with examples of optimizing campaigns.
  • Hands-on experience with Salesforce Marketing Cloud (e.g., building journeys, segmentation, reporting).

📝 Tips for Applying to Khanacademy

1

Tailor your resume to highlight specific fundraising email campaigns with metrics (e.g., open rates, conversion rates, revenue generated).

2

Include a portfolio or case study of a successful 'engagement-to-donor' campaign, showing your copywriting and segmentation strategy.

3

Mention any experience with nonprofit or education-related marketing, even if tangential, to show alignment with Khan Academy's mission.

4

In your cover letter, reference Khan Academy's recent campaigns or initiatives (e.g., 'Back to School' or 'LearnStorm') to show you've done your research.

5

Emphasize your ability to work independently and deliver quickly, as this is a 2-month interim role with 25 hours/week.

✉️ What to Emphasize in Your Cover Letter

['Your specific experience in digital fundraising and converting engaged users to donors, with concrete examples.', 'Your strategic copywriting skills and ability to adapt tone for different audiences and organizational voices.', "Your technical proficiency with Salesforce Marketing Cloud and how you've used it to drive results.", "Your enthusiasm for Khan Academy's mission and understanding of their brand voice and audience."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Khan Academy's recent email fundraising campaigns (sign up for their newsletter if possible) to understand their tone and structure.
  • → Read about their 'Back to School' initiatives and any recent donor impact stories on their blog.
  • → Understand their donor base: likely includes individual donors, foundations, and corporate partners; note how they communicate with each.
  • → Familiarize yourself with Salesforce Marketing Cloud capabilities, especially Journey Builder and Automation Studio, as they are likely used.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you optimized a fundraising email campaign through A/B testing; what were the results?
2 How would you approach segmenting Khan Academy's donor base for a 'Back to School' campaign?
3 Walk us through your process for writing copy in different executive voices (e.g., Sal Khan vs. a program director).
4 How do you measure success for an email fundraising campaign beyond open rates?
5 Given the 2-month contract, how would you prioritize tasks and ensure quick wins?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing Khan Academy's mission or specific campaigns.
  • Overemphasizing B2B or product marketing experience without connecting it to fundraising/donor conversion.
  • Failing to provide metrics or results in your examples; this role is data-driven and expects measurable impact.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

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Good luck with your application to Khanacademy!

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