Growth Marketing Lead (Contractor/Fractional)

• Translate CareMessage's ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.
• Develop and optimize programs across paid search, paid social, organic search, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.
• Own the strategy for CareMessage's website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.
• Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.

This role directly advances health equity by helping safety-net organizations improve access to care, close care gaps, and strengthen clinical outcomes for low-income populations across the United States.

• 8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
• Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume.
• Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.
• Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.

Contractor engagement at $100/hour, up to 25 hours per week. CareMessage offers competitive salaries and benefits for employees, including paid parental leave, 18 paid holidays, 9 wellness days, 15 days PTO, 1-month sabbatical after 4 years, medical/dental/vision insurance, HSA/FSA, disability insurance, $100 wellness budget, and PerkSpot discounts.