Application Guide

How to Apply for Head of Marketing

at Reunion

🏢 About Reunion

Reunion is at the forefront of accelerating clean energy investments by operating a tax credit marketplace. The company is unique in its mission to simplify complex financial transactions and make renewable energy projects more accessible, offering a compelling blend of climate impact and high-stakes B2B finance.

About This Role

As Head of Marketing, you will own the entire demand generation engine for tax credit buyers, building a repeatable system to engage corporate tax teams. You'll also lead content strategy and PR to position Reunion as a thought leader, all while managing a lean team and personally contributing to high-leverage work.

💡 A Day in the Life

Your day might start with reviewing pipeline metrics and prioritizing leads for outreach, then drafting a thought leadership piece on new tax credit regulations. By afternoon, you could be pitching a story to a clean energy journalist, followed by a strategy session with the CEO on upcoming product launches—all while managing your own campaigns and content calendar.

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🎯 Who Reunion Is Looking For

  • Senior B2B marketing leader with a proven track record of scaling demand/pipeline in a technical, regulated, or finance-adjacent industry (e.g., fintech, legal tech, energy).
  • Exceptional writer who can translate complex tax credit mechanics into clear, compelling content for corporate decision-makers.
  • Player-coach who thrives in a lean team environment—sets strategy but also executes critical tasks like writing, PR pitching, or campaign management.
  • Comfortable with AI tools to multiply marketing impact and self-sufficient in daily operations without heavy support.

📝 Tips for Applying to Reunion

1

Highlight specific examples of how you've built and scaled a demand generation machine from scratch in a regulated or technical field.

2

Showcase your writing ability by including a portfolio of thought leadership pieces or content you've produced that turned complex topics into accessible insights.

3

Demonstrate your player-coach mentality by describing a time you both set strategy and personally executed a critical project.

4

Mention any experience with AI tools in marketing (e.g., using GPT for content, automating workflows) and how they improved efficiency.

5

Tailor your resume to emphasize B2B pipeline metrics (e.g., MQLs, SQLs, pipeline value) rather than brand awareness or consumer metrics.

✉️ What to Emphasize in Your Cover Letter

['Your passion for clean energy and understanding of how tax credits can accelerate investments.', 'Your ability to own a full-funnel demand strategy for a technical B2B audience (corporate tax teams).', 'Concrete examples of writing complex content that established thought leadership and earned media.', 'Your comfort with a lean team and willingness to be hands-on in content creation, PR, and campaign execution.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Reunion's recent blog posts or white papers to understand their current content and tone.
  • → Study the clean energy tax credit landscape (e.g., IRA provisions, transferability) to grasp the market opportunity.
  • → Look into competitors or adjacent companies in the tax credit marketplace to know the competitive landscape.
  • → Review any press coverage or conference appearances by Reunion's leadership to understand their public positioning.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a demand generation strategy for corporate tax buyers? Walk us through the funnel.
2 Describe a time you had to translate a highly technical product into a compelling marketing narrative. What was the outcome?
3 How do you prioritize marketing initiatives when you're the only marketer on a lean team?
4 What's your experience with PR and earned media in a regulated industry? Share a specific success.
5 How have you used AI or automation to scale marketing efforts in a previous role?
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⚠️ Common Mistakes to Avoid

  • Don't present a generic marketing resume focused on B2C or brand marketing; this is purely B2B demand gen.
  • Avoid overpromising on team size or resources—this is a lean role where you'll do the work yourself.
  • Don't ignore the technical aspect; failing to demonstrate understanding of complex financial/regulatory topics will hurt your candidacy.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Reunion!

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