How to apply for Head of Marketing

About Reunion

Reunion is at the forefront of accelerating clean energy investments by operating a tax credit marketplace. The company is unique in its mission to simplify complex financial transactions and make renewable energy projects more accessible, offering a compelling blend of climate impact and high-stakes B2B finance.

About the role

As Head of Marketing, you will own the entire demand generation engine for tax credit buyers, building a repeatable system to engage corporate tax teams. You'll also lead content strategy and PR to position Reunion as a thought leader, all while managing a lean team and personally contributing to high-leverage work.

A typical day

Your day might start with reviewing pipeline metrics and prioritizing leads for outreach, then drafting a thought leadership piece on new tax credit regulations. By afternoon, you could be pitching a story to a clean energy journalist, followed by a strategy session with the CEO on upcoming product launches—all while managing your own campaigns and content calendar.

Who Reunion is looking for

• Senior B2B marketing leader with a proven track record of scaling demand/pipeline in a technical, regulated, or finance-adjacent industry (e.g., fintech, legal tech, energy).
• Exceptional writer who can translate complex tax credit mechanics into clear, compelling content for corporate decision-makers.
• Player-coach who thrives in a lean team environment—sets strategy but also executes critical tasks like writing, PR pitching, or campaign management.
• Comfortable with AI tools to multiply marketing impact and self-sufficient in daily operations without heavy support.

Tips for this application

• Highlight specific examples of how you've built and scaled a demand generation machine from scratch in a regulated or technical field.
• Showcase your writing ability by including a portfolio of thought leadership pieces or content you've produced that turned complex topics into accessible insights.
• Demonstrate your player-coach mentality by describing a time you both set strategy and personally executed a critical project.
• Mention any experience with AI tools in marketing (e.g., using GPT for content, automating workflows) and how they improved efficiency.
• Tailor your resume to emphasize B2B pipeline metrics (e.g., MQLs, SQLs, pipeline value) rather than brand awareness or consumer metrics.

What to cover in your cover letter

['Your passion for clean energy and understanding of how tax credits can accelerate investments.', 'Your ability to own a full-funnel demand strategy for a technical B2B audience (corporate tax teams).', 'Concrete examples of writing complex content that established thought leadership and earned media.', 'Your comfort with a lean team and willingness to be hands-on in content creation, PR, and campaign execution.']

Research before applying

• Read Reunion's recent blog posts or white papers to understand their current content and tone.
• Study the clean energy tax credit landscape (e.g., IRA provisions, transferability) to grasp the market opportunity.
• Look into competitors or adjacent companies in the tax credit marketplace to know the competitive landscape.
• Review any press coverage or conference appearances by Reunion's leadership to understand their public positioning.

Likely interview topics

Based on the job description, expect questions about:

• How would you design a demand generation strategy for corporate tax buyers? Walk us through the funnel.
• Describe a time you had to translate a highly technical product into a compelling marketing narrative. What was the outcome?
• How do you prioritize marketing initiatives when you're the only marketer on a lean team?
• What's your experience with PR and earned media in a regulated industry? Share a specific success.
• How have you used AI or automation to scale marketing efforts in a previous role?

Common mistakes to avoid

• Don't present a generic marketing resume focused on B2C or brand marketing; this is purely B2B demand gen.
• Avoid overpromising on team size or resources—this is a lean role where you'll do the work yourself.
• Don't ignore the technical aspect; failing to demonstrate understanding of complex financial/regulatory topics will hurt your candidacy.