Application Guide

How to Apply for Head of Direct Sales

at Haven Energy

🏢 About Haven Energy

Haven Energy is a mission-driven company accelerating the deployment of solar and battery storage to create a stable, climate-resilient electric grid. Unlike many cleantech firms, they focus on direct-to-consumer sales, empowering homeowners to take control of their energy future. You'll join a team committed to sustainability and innovation in a rapidly growing market.

About This Role

As Head of Direct Sales, you'll lead and scale a remote sales team, driving revenue growth through data-driven strategies and process optimization. Your impact will be direct: you'll own the sales dashboard, refine CRM tooling, and partner with leadership to set aggressive targets. This role is critical to Haven Energy's mission of democratizing clean energy access.

💡 A Day in the Life

Start your day reviewing the sales dashboard for key metrics (e.g., conversion rates, pipeline velocity) and identify coaching opportunities. Mid-morning, you'll lead a stand-up with your regional managers, reviewing last week's results and adjusting tactics. Afternoons are reserved for deep work: refining CRM workflows, analyzing lead source performance, and collaborating with marketing on campaign strategies. You'll wrap up by checking in with individual reps via Slack or 1:1s.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Haven Energy Is Looking For

  • A proven leader with 8+ years in direct-to-consumer sales, having built and managed high-performing teams in a remote environment.
  • Deep solar/energy storage expertise (5+ years) with a network in the industry and understanding of residential solar economics.
  • Data-obsessed: can independently pull SQL reports, build Tableau dashboards, and use metrics to diagnose team performance.
  • A builder who has created sales playbooks, CRM workflows, and onboarding programs from scratch—not just maintained existing processes.

📝 Tips for Applying to Haven Energy

1

Quantify your past team's performance: include metrics like team quota attainment, revenue growth %, and rep ramp-up time.

2

Highlight specific CRM and data tools you've used (e.g., Salesforce, HubSpot, Looker) and how you've customized them.

3

Showcase solar industry knowledge: mention any experience with solar financing (PPA, loan), battery storage products, or utility regulations.

4

Demonstrate remote leadership: describe how you've built culture, managed performance, and coached reps across time zones.

5

Tailor your resume to emphasize 'builder' achievements: list processes you created from scratch, not just managed.

✉️ What to Emphasize in Your Cover Letter

["Your passion for clean energy and alignment with Haven Energy's mission of grid resilience.", 'Specific examples of building and scaling a direct sales team, including revenue impact and team development.', 'How you use data to drive decisions—mention a time you turned around underperformance using analytics.', 'Your experience with solar/energy storage and any relevant industry connections.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Haven Energy's blog and press releases to understand their product offerings (e.g., battery-only vs. solar+battery) and target markets.
  • → Check their Glassdoor reviews to gauge company culture and any common management themes.
  • → Look up their leadership team on LinkedIn to understand their backgrounds and priorities.
  • → Research recent trends in residential solar/storage policy (e.g., NEM 3.0 in California) that impact their business.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you diagnose and fix a sales team that is missing quota by 20%? Walk us through your data analysis process.
2 Describe a time you built a sales process from scratch. What were the key steps and how did you measure success?
3 How do you motivate a remote team? Share specific tactics for engagement and accountability.
4 What is your experience with solar battery storage products? How do you sell the value proposition to homeowners?
5 How would you partner with marketing to improve lead quality and conversion rates?
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⚠️ Common Mistakes to Avoid

  • Don't focus on B2B sales experience—this role is strictly direct-to-consumer; highlight residential sales wins.
  • Avoid generic leadership platitudes; instead, provide concrete examples of coaching, hiring, and firing decisions.
  • Don't ignore the remote aspect—if you haven't managed a distributed team, acknowledge it and share transferable skills.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Haven Energy!

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