Application Guide
How to Apply for Growth Marketing Manager (GTM Engineer)
at Supercritical
🏢 About Supercritical
Supercritical is a mission-driven startup scaling carbon removal to gigatonne levels, tackling one of the most critical challenges of our time. The company combines deep climate science with cutting-edge AI and automation to build a sustainable, low-carbon future. Working here means you'll be at the forefront of climate tech, building the growth engine for a company that literally helps save the planet.
About This Role
As Growth Marketing Manager (GTM Engineer), you'll own the entire demand generation infrastructure—from signal capture and scoring to sequencing and escalation—using AI and systems thinking. You'll be the architect of the pipeline that turns target accounts into engaged buyers, ensuring data integrity and funnel truth. This role is high-impact because you're not just running campaigns; you're building the automated engine that powers Supercritical's growth in a complex B2B enterprise market.
💡 A Day in the Life
Your morning might start by reviewing pipeline dashboards and checking for data anomalies in HubSpot. Midday, you could be building a new Clay enrichment workflow to score inbound leads, then collaborating with sales on an ABM sequence for a target account list. Afternoons might involve writing Python scripts to automate event follow-up emails or testing an n8n integration to sync data between tools.
🚀 Application Tools
🎯 Who Supercritical Is Looking For
- A systems thinker who has built and optimized demand generation or ABM systems from scratch, with at least 1 year focused on system building (not just running campaigns).
- Deeply hands-on with tools like Clay, HubSpot, n8n, Make, and comfortable with APIs, SQL, Python, or Claude Code—you can write scripts to automate workflows.
- Commercially savvy with enterprise/ABM experience, able to segment accounts, score intent signals, and design sequences that convert technical buyers (e.g., sustainability officers, procurement).
- Self-directed and intellectually curious about technical subjects like carbon removal science, able to learn quickly and translate complex topics into compelling marketing narratives.
📝 Tips for Applying to Supercritical
Tailor your resume to highlight specific systems you've built (e.g., 'Designed an AI-powered lead scoring model in Clay that increased conversion by 30%'), not just general marketing metrics.
In your cover letter, explicitly mention your experience with tools listed (Clay, HubSpot, n8n, etc.) and give a concrete example of automating a multi-step nurture sequence.
Show your commercial judgment: include a brief case study of how you identified a high-intent account segment and designed a targeted ABM campaign that drove pipeline.
Demonstrate self-direction: mention a time you took initiative to learn a new tool or technical concept (e.g., carbon removal) to improve your marketing systems.
Avoid generic language about 'growth hacking'—focus on systems, automation, and data integrity, which are core to this role.
✉️ What to Emphasize in Your Cover Letter
["Your passion for climate tech and carbon removal, and why you want to contribute to Supercritical's mission specifically.", 'Proven ability to build and manage demand generation systems using AI and automation, with specific tool examples (Clay, n8n, etc.).', "Experience with enterprise/ABM motions and how you've used signal capture and scoring to turn target accounts into engaged buyers.", 'Your comfort with technical subject matter and ability to learn quickly—mention any background in climate science or willingness to dive deep.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Understand the carbon removal market: CDR vs. offsets, different removal methods (direct air capture, enhanced weathering, etc.), and key players like Climeworks, Charm Industrial.
- → Read Supercritical's blog and case studies to understand their value proposition and target buyer personas (likely sustainability leads at large enterprises).
- → Familiarize yourself with the tools mentioned (Clay, n8n, Make) and think about how you'd integrate them into a cohesive system.
- → Look at Supercritical's LinkedIn and Crunchbase to understand their growth stage, funding, and recent hires—this shows you're serious.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't focus only on top-of-funnel metrics like email open rates or MQLs—this role cares about pipeline attribution and data quality.
- Avoid vague claims like 'I'm a growth expert' without showing specific systems you've built or tools you've used.
- Don't ignore the technical aspect: if you're not comfortable with SQL or APIs, don't bluff. Instead, show willingness to learn or highlight adjacent skills.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!