How to apply for Engagement Manager

About Good Impressions

Good Impressions is a media and outreach agency that provides growth and communications support to socially impactful projects and organizations related to effective altruism. The company focuses on paid advertising campaigns to recruit talent and disseminate research for high-impact organizations addressing critical global problems. Working here means directly supporting the effective altruism field with concrete outreach work.

About the role

As an Engagement Manager, you will lead end-to-end paid advertising campaigns for high-impact organizations. You will meet with clients to understand their goals, set campaign strategy across audiences and channels, own creative and messaging, and iterate based on performance data. You will also partner with an internal Campaign Manager and specialists to launch multi-platform campaigns, monitor results, and communicate findings to clients throughout execution.

A typical day

A typical day might involve meeting with a client to understand their goals, then working with the internal Campaign Manager to set up or adjust a multi-platform advertising campaign. You would review performance data, iterate on creative or messaging, and communicate updates to clients. You might also spend time researching effective altruism cause priorities to identify communication gaps and share expertise with the team.

Who Good Impressions is looking for

• 5+ years of professional services experience, with management consulting preferred.
• Active engagement with the effective altruism community and knowledge of its cause priorities.
• Experience building strong client relationships through clear, proactive communication and responsiveness while managing multiple concurrent projects.
• Marketing experience is helpful but not required; willingness to learn paid advertising campaign management is essential.

Tips for this application

• Highlight any management consulting experience, especially work that involved client-facing strategy, project management, and data-driven iteration.
• Demonstrate active engagement with effective altruism by referencing specific organizations, projects, or causes you have contributed to or followed closely.
• If you lack direct marketing experience, describe transferable skills such as campaign strategy, audience segmentation, or creative messaging from other contexts.
• Show you can manage multiple concurrent projects by giving examples of how you prioritized and communicated with clients under competing deadlines.
• Mention your familiarity with paid advertising platforms (e.g., Google Ads, Meta Ads) even if your experience is limited, and express willingness to learn quickly.

What to cover in your cover letter

['Your professional services background, particularly management consulting, and how it prepares you to lead client engagements and campaign strategy.', 'Your active involvement in the effective altruism community and your understanding of its communication gaps and cause priorities.', 'Your ability to own creative and messaging while iterating based on performance data, with concrete examples from past work.', 'Your approach to building strong client relationships through proactive communication and responsiveness, especially when managing multiple projects.']

Research before applying

• Read Good Impressions' website and any case studies or client lists to understand the types of organizations they serve and the campaigns they run.
• Familiarize yourself with current effective altruism cause priorities and major organizations in the field, such as those focused on global health, animal welfare, or longtermism.
• Look into the specific paid advertising platforms and tools commonly used for talent recruitment and research dissemination, such as Google Ads, Meta Ads, and LinkedIn Ads.
• Check if Good Impressions has published any content, reports, or blog posts about their approach to campaigns or their work in the effective altruism community.

Likely interview topics

Based on the job description, expect questions about:

• How you would approach setting a paid advertising campaign strategy for a talent recruitment or research dissemination goal in effective altruism.
• Your experience managing multiple client projects simultaneously and how you prioritize and communicate when deadlines conflict.
• A time you iterated on creative or messaging based on performance data, and what you learned from the results.
• Your understanding of the effective altruism landscape and where you see communication gaps that Good Impressions could help fill.
• How you would handle a client who is unhappy with campaign results and what steps you would take to address their concerns.

Common mistakes to avoid

• Applying without demonstrating any active engagement in the effective altruism community, as this is a stated requirement.
• Focusing only on marketing skills and ignoring the management consulting or professional services experience that is preferred.
• Writing a generic cover letter that does not mention Good Impressions, effective altruism, or the specific responsibilities of this role.