How to apply for Engagement Manager, AI Risk

About Good Impressions

Good Impressions is a media and outreach agency that provides growth and communications support to socially impactful projects and organizations related to effective altruism. The work centers on paid advertising and outreach for groups working on AI safety and similar causes. This role suits someone who wants to apply commercial skills to a specific, high-stakes problem area.

About the role

You will lead paid advertising campaigns aimed at AI safety decision-makers, from strategy through creative, execution, and iteration. You will manage client relationships across multiple concurrent projects and monitor performance, reporting results and attribution honestly. The role also involves tracking AI capabilities and policy developments and identifying communication gaps in the AI safety field.

A typical day

A typical day might include a client meeting to clarify goals and context, work on campaign strategy or creative, and a review of performance data to decide next steps. You would likely switch between multiple client projects and spend time tracking AI capabilities and policy developments to inform messaging. Exact routines are not stated, so ask about team structure and weekly rhythms in the interview.

Who Good Impressions is looking for

• 5+ years in professional services, with management consulting preferred.
• Deep knowledge of and trust within the AI safety community.
• Strong organizational skills and decision-making across multiple concurrent client projects.
• Comfortable owning creative and messaging and iterating based on performance data; marketing experience is helpful but not required.

Tips for this application

• Show concrete evidence of AI safety community knowledge and trust. Name specific organizations, researchers, or debates you have engaged with rather than describing general interest.
• Describe at least one paid advertising or outreach campaign you ran end-to-end, including how you set strategy, chose audiences and channels, and iterated on results.
• Address how you handle impact attribution honestly. Give an example where you communicated uncertain or negative results to a client or stakeholder.
• Demonstrate experience managing multiple concurrent client relationships with proactive communication. Quantify how many projects or clients you handled at once.
• Explain why you want to work at an agency serving effective altruism-related organizations, and connect that to the AI risk communications gap named in the job description.

What to cover in your cover letter

['Your professional services or management consulting background and how it maps to leading client campaigns.', 'Your specific ties to and credibility within the AI safety community.', 'A concrete example of running a paid advertising campaign end-to-end, including performance analysis and iteration.', 'How you would identify and address communication gaps in AI safety, and your approach to honest impact attribution.']

Research before applying

• Review Good Impressions' past and current clients and any public case studies or campaign examples.
• Read up on effective altruism and its relationship to AI safety to understand the client context.
• Identify known AI safety organizations and decision-makers that paid advertising might target.
• Check recent AI policy and capability developments to prepare for questions on field expertise.

Likely interview topics

Based on the job description, expect questions about:

• How you would set campaign strategy across audiences and channels for a client targeting AI safety decision-makers.
• A time you managed multiple concurrent client projects and how you prioritized and communicated.
• How you analyze campaign performance and explain results, including cases where attribution is unclear.
• Your view of current communication gaps in AI safety and which audiences or messages are underserved.
• How you stay current on AI capabilities and policy developments, with recent examples.

Common mistakes to avoid

• Claiming AI safety knowledge without specific names, organizations, or debates to back it up.
• Focusing only on marketing tactics and ignoring the client relationship and strategic planning parts of the role.
• Presenting campaign results without acknowledging attribution limits, when the job explicitly requires transparency about impact.