Digital Media Specialist

• Publish diverse legal and advocacy-driven content on the ALDF website, including landing pages and action centers.
• Monitor and analyze website performance, functionality, and user experience, reporting on metrics using Google Analytics and Tag Manager.
• Create and implement digital advertising strategies across social media, Google Ads, and other channels to recruit supporters and drive conversions.

This role amplifies the Animal Legal Defense Fund's mission to protect animals through the legal system by building digital engagement, driving advocacy, and expanding the reach of high-impact legal campaigns.

• Bachelor’s degree in communications, marketing, or related field (or 3+ years additional experience in lieu of degree).
• Minimum 3 years of digital communications and production experience.
• Experience with CMS platforms (WordPress, Drupal) and proficiency in HTML required.
• Experience with paid digital advertising campaigns and SEO best practices.

Full-time, exempt position. Remote (U.S. based). Union-represented (NPEU). Salary not specified. Equal opportunity employer. Animal product-free offices and events.

The Animal Legal Defense Fund protects the lives and advances the interests of animals through the legal system by filing high-impact lawsuits, providing legal assistance, supporting animal protection legislation, and advancing animal law.