Application Guide
How to Apply for Campaign Specialist
at New Roots Institute
🏢 About New Roots Institute
New Roots Institute is a nonprofit dedicated to educating people about the harms of factory farming and empowering them to advocate for change. Unlike many animal advocacy organizations, they focus on training emerging leaders through fellowships and campaigns, creating a ripple effect of activism. Working here means joining a mission-driven team that values veganism and anti-speciesism, with a strong emphasis on coaching and grassroots organizing.
About This Role
As a Campaign Specialist, you will coach fellows to design and launch advocacy campaigns aimed at ending factory farming, providing strategic guidance and skill-building. You'll deliver workshops and one-on-one coaching on advocacy, organizing, and confidence-building, while also building relationships with external advisors and ensuring alignment with organizational goals. This role is impactful because you directly empower the next generation of advocates to create systemic change for animals.
💡 A Day in the Life
A typical day might involve one-on-one coaching sessions with fellows to refine their campaign strategies, followed by facilitating a workshop on organizing skills. You might also connect with external advisors to align on goals and spend time reviewing campaign progress and adapting plans to maximize impact. The role blends strategic thinking, mentorship, and collaboration, all in service of ending factory farming.
🚀 Application Tools
🎯 Who New Roots Institute Is Looking For
- Proven experience in coaching or mentoring, ideally in advocacy or organizing contexts, with a track record of helping others develop campaign skills.
- Demonstrated success leading change initiatives through advocacy or organizing, including strategy adaptation and stakeholder engagement.
- Deep commitment to vegan and anti-speciesist values, aligning with New Roots Institute's mission to end factory farming.
- Strong facilitation skills for workshops and one-on-one coaching, with the ability to build relationships and foster cross-functional alignment.
📝 Tips for Applying to New Roots Institute
Highlight specific examples of campaigns you've coached or led, emphasizing measurable outcomes and how you adapted strategies for impact.
Explicitly state your vegan and anti-speciesist values in your application, as this is a requirement and cultural fit is crucial.
Show familiarity with New Roots Institute's fellowship programs and their approach to advocacy; reference their work in your cover letter.
Demonstrate experience in workshop facilitation and one-on-one coaching, perhaps by describing a time you helped someone build confidence in advocacy.
Mention your ability to attend the annual in-person team meetings in June and August, as this is a unique requirement.
✉️ What to Emphasize in Your Cover Letter
["Your coaching philosophy and how you've helped emerging leaders develop advocacy skills, with concrete examples.", 'A specific campaign you led or coached that resulted in tangible change, highlighting your strategic adaptations.', "Your alignment with New Roots Institute's mission and values, including your vegan and anti-speciesist commitment.", 'How you build relationships and facilitate collaboration, both with fellows and external advisors, to maximize advocacy impact.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore New Roots Institute's website, especially their fellowship program and past campaigns, to understand their model and impact.
- → Research factory farming and its impacts to speak knowledgeably about the issue during interviews.
- → Look into the backgrounds of current staff and advisors to understand their expertise and network.
- → Review New Roots Institute's social media and recent reports to get a sense of their current initiatives and culture.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Being vague about your coaching experience; provide specific examples with outcomes rather than general statements.
- Neglecting to mention your vegan and anti-speciesist values, as this is a non-negotiable requirement.
- Focusing only on your own advocacy achievements without demonstrating how you've empowered others to lead.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to New Roots Institute!