How to apply for Business Development Associate, Reunion PWA

About Reunion

Reunion is a pioneering clean energy tax credit marketplace that accelerates investments in solar, wind, and battery storage. By simplifying the transfer of tax credits, Reunion unlocks capital for renewable energy developers, making it a mission-driven startup at the intersection of climate tech and finance.

About the role

As a Business Development Associate, you'll build and own the pipeline of qualified leads across renewable energy segments, engaging directly with developers and project owners. Your work directly supports the growth of clean energy projects by connecting them with Reunion's marketplace solution.

A typical day

Start your day by reviewing CRM for new leads and prioritizing follow-ups. Spend the morning crafting personalized cold emails to developers and project owners, then conduct discovery calls or demos in the afternoon. End the day by updating pipeline stages and planning next day's outreach.

Who Reunion is looking for

• Has 1-3 years of experience in B2B SaaS sales or business development, ideally in clean energy or fintech.
• Excels at writing cold emails that get responses—demonstrates concise, persuasive, and personalized communication.
• Is highly organized and self-directed, comfortable managing their own pipeline and meeting targets without micromanagement.
• Is proficient with HubSpot (or similar CRM) and uses LinkedIn and sales tools like Sales Navigator or Outreach effectively.

Tips for this application

• Tailor your resume to highlight any experience with renewable energy, tax credits, or marketplace platforms—even if tangential.
• In your cover letter, mention a specific challenge in clean energy financing (e.g., tax equity complexity) and how Reunion addresses it.
• Quantify your past pipeline achievements (e.g., 'generated 50+ qualified leads per month' or 'increased demo conversion by 20%').
• Show you understand the customer: mention developers, EPCs, or project owners you've worked with or researched.
• Use HubSpot proficiency as a differentiator—mention specific workflows or reporting you've used.

What to cover in your cover letter

['Your passion for accelerating clean energy and understanding of the tax credit transfer market.', 'Proven ability to build and manage a sales pipeline from scratch, with examples of cold outreach success.', 'Experience with CRM tools (HubSpot) and sales tech stack, plus your self-starter mindset.', 'Your comfort with product demos and ability to transition from support to leading them.']

Research before applying

• Read about the Inflation Reduction Act's transferability provisions and how they impact renewable energy developers.
• Study Reunion's website and blog to understand their value proposition and any case studies or testimonials.
• Look up competitors like Crux, Evergreen, or tax credit syndicators to understand Reunion's differentiation.
• Follow Reunion's leadership on LinkedIn to get a sense of company culture and recent milestones.

Likely interview topics

Based on the job description, expect questions about:

• Walk me through your process for building a pipeline from scratch in a new market.
• How would you approach a cold email to a solar developer who has never heard of Reunion?
• Describe a time you managed your own queue and prioritized leads effectively.
• What do you know about the tax credit transfer market and how Reunion fits in?
• How would you handle a product demo where the prospect is skeptical about the platform's value?

Common mistakes to avoid

• Don't submit a generic cover letter—this role requires specific clean energy and sales context.
• Avoid overstating your experience; instead, be honest and show eagerness to learn the industry.
• Don't neglect to mention CRM proficiency—HubSpot is explicitly required, so provide examples.