Application Guide

How to Apply for Audience Analytics Manager

at The 19th

🏢 About The 19th

The 19th is a nonprofit, nonpartisan newsroom focused on covering the intersection of gender, politics, and policy. It's unique in its mission to serve women and LGBTQ+ people, and it operates with an audience-first approach, making it a great place for someone passionate about using data to drive meaningful journalism.

About This Role

As the Audience Analytics Manager, you'll design and implement a data strategy to understand the needs and habits of The 19th's target audience. This role is impactful because you'll translate data into actionable insights for journalists, editors, and leadership, directly shaping content and engagement strategies to better serve underserved communities.

💡 A Day in the Life

A typical day might involve pulling data from analytics platforms, preparing dashboards for team meetings, and meeting with editors to discuss how content is performing. You might also spend time writing reports or presenting insights to leadership, and collaborating with the audience team to plan experiments for growth.

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🎯 Who The 19th Is Looking For

  • Has deep experience with web analytics tools (e.g., Google Analytics, Parse.ly, Chartbeat) and can derive actionable insights from audience behavior data.
  • Can communicate complex data clearly to non-technical stakeholders, with strong storytelling and data visualization skills.
  • Understands newsroom workflows and has empathy for journalists' needs, enabling collaboration across departments.
  • Is proactive in building data literacy across the organization and can manage projects independently in a remote environment.

📝 Tips for Applying to The 19th

1

Tailor your resume to highlight specific examples of how you've used audience data to drive growth or engagement in a news or media context.

2

In your cover letter, mention your familiarity with The 19th's mission and content, and propose a specific data strategy you'd implement in the first 90 days.

3

Showcase your ability to translate data into narratives by including a portfolio or case study that demonstrates your impact.

4

Since the role is remote, emphasize your experience with remote collaboration tools and self-management.

5

Proofread carefully and ensure your application reflects the 'audience-first' mindset—show that you understand the importance of serving the audience's needs.

✉️ What to Emphasize in Your Cover Letter

["Your passion for The 19th's mission to serve women and LGBTQ+ audiences.", "Your experience with audience analytics in a newsroom or media environment, with concrete examples of how you've influenced strategy.", 'Your ability to communicate data insights to diverse stakeholders, including journalists and leadership.', 'Your proactive approach to building data literacy and fostering a data-driven culture.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read The 19th's recent articles and note the topics and formats they use—consider how data might inform those choices.
  • → Review their annual report or mission statement to understand their goals and audience metrics.
  • → Check their LinkedIn or Twitter for recent updates on audience initiatives or team members.
  • → Look into the tools they likely use (e.g., Google Analytics, Parse.ly) and consider how you'd leverage them.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a data strategy to understand the needs of women and LGBTQ+ audiences?
2 Describe a time you used data to change editorial or product decisions. What was the outcome?
3 How do you handle resistance from journalists who are skeptical of data?
4 What metrics do you think are most important for audience growth and engagement in nonprofit news?
5 How do you stay updated on industry trends in audience analytics?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter that doesn't reference The 19th's specific mission or content.
  • Avoid focusing only on technical skills without showing how you've used data to drive strategic decisions.
  • Don't ignore the remote aspect—make sure you address how you work independently and collaborate virtually.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to The 19th!

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