How to apply for Audience Acquisition Executive

About Climate Action

Climate Action has been at the forefront of climate change policy, innovation, and finance since 2007, organizing high-impact hybrid and digital events that bring together global leaders. Joining means contributing directly to accelerating climate solutions through strategic audience engagement.

About the role

As an Audience Acquisition Executive, you'll drive qualified delegate registration through targeted multi-channel campaigns, including email, LinkedIn, and CRM platforms. Your work directly impacts the success of climate-focused events by ensuring the right stakeholders attend and engage.

A typical day

Start by reviewing campaign performance dashboards to assess open rates and registrations from yesterday's LinkedIn ads. Then draft segmented email invitations for an upcoming event, coordinate with the partner team on co-marketing efforts, and finish by updating CRM records with new leads from a recent webinar.

Who Climate Action is looking for

• A recent graduate with a degree in sustainability, marketing, or a related field, and a genuine passion for climate action.
• Proactive and data-driven, with experience in audience acquisition (even from internships or projects) and proficiency in CRM tools like Salesforce or HubSpot.
• Excellent written communicator with a knack for crafting compelling email and LinkedIn outreach that resonates with sustainability professionals.
• Highly organized and detail-oriented, capable of managing multiple campaign streams and tracking KPIs to optimize performance.

Tips for this application

• Highlight any experience with event registration platforms (e.g., Cvent, Bizzabo) or CRM systems, even from university societies or volunteer roles.
• Showcase specific examples of campaign optimization, such as A/B testing subject lines or targeting criteria, with measurable results.
• Demonstrate knowledge of Climate Action's past events (e.g., Innovation Zero) and mention how your skills align with their audience.
• In your cover letter, explicitly connect your interest in sustainability with the role's impact on driving climate action through events.
• Tailor your LinkedIn profile to emphasize event marketing and climate-related keywords, and include a link in your application.

What to cover in your cover letter

["Your understanding of Climate Action's mission and how audience acquisition fuels their impact.", 'Specific examples of multi-channel campaign execution (email, LinkedIn, etc.) and data-driven improvements.', 'Your enthusiasm for sustainability and climate change, backed by relevant coursework, volunteering, or projects.', 'Attention to detail in managing registrations and communications, ensuring a seamless delegate experience.']

Research before applying

• Review Climate Action's website and recent events (e.g., Innovation Zero) to understand their audience segments and value proposition.
• Familiarize yourself with key climate policy terms and recent UK/global climate initiatives to speak knowledgeably.
• Look up the company's LinkedIn page and note the types of content they share and engagement patterns.
• Research their partner organizations and speakers to understand the ecosystem they operate in.

Likely interview topics

Based on the job description, expect questions about:

• How would you design a targeted LinkedIn campaign to attract corporate sustainability directors?
• Describe a time you used data to improve a campaign's conversion rate; what metrics did you track?
• What do you know about Climate Action's flagship events and their target audience?
• How do you prioritize tasks when managing multiple acquisition channels simultaneously?
• Explain a CRM workflow you've used to segment audiences and personalize communications.

Common mistakes to avoid

• Submitting a generic cover letter that doesn't mention climate or sustainability.
• Failing to provide specific examples of campaign metrics or data usage in your resume.
• Overlooking the importance of CRM skills – even basic experience should be highlighted.