VP, Product Marketing

• Craft Via's product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper).
• Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.
• Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints.
• Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity.

This role creates positive change by transforming public transportation systems worldwide to provide greater access to jobs, healthcare, and education while reducing humanity's collective environmental footprint through technology-enabled mobility solutions.

• Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact.
• Strong strategic thinking paired with executional excellence — you can shape a vision and roll up your sleeves to make it happen.
• Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes.
• A customer-first mindset and passion for creating market-defining stories that inspire and sell.

• Salary Range: $230,000–$270,000 (final salary determined by experience, knowledge, and skills)
• Generous and comprehensive benefits package including free medical plans and 401K matching
• Equity or variable pay may apply (not included in salary range)

Via builds technology to transform transportation around the world, creating modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education through cutting-edge AI-powered software and innovative technology-enabled operations.