Application Guide

How to Apply for VP of Global Channels & Alliances

at Workiva

🏢 About Workiva

Workiva is a leader in streamlining integrated ESG reporting, helping organizations transparently manage climate impact and compliance. Their focus on sustainability and innovation makes them a compelling choice for professionals seeking purpose-driven work in a growing field.

About This Role

As VP of Global Channels & Alliances, you will architect and execute the global partner strategy, directly impacting revenue growth through strategic alliances with consulting firms and technology partners. This role is pivotal in transitioning to a partner-first sales model, driving measurable business outcomes.

💡 A Day in the Life

A typical day might involve reviewing partner pipeline reports with the sales operations team, meeting with a Big 4 consulting partner to co-plan a joint go-to-market campaign, and presenting a quarterly business review to the EVP of Sales. Afternoons could include strategizing with the Partner Marketing team on a new co-marketing program and evaluating a potential technology alliance opportunity.

🚀 Application Tools

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Interview Prep

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🎯 Who Workiva Is Looking For

  • Proven track record of leading global channel partnerships in SaaS or ESG-related industries, with demonstrable success in driving leveraged sales bookings (sourced and influenced).
  • Deep expertise in managing relationships with top-tier consulting and advisory firms (e.g., Big 4) and technology alliances, including executive-level engagement.
  • Strong analytical skills to set KPIs, track joint sales pipelines, and report on quarterly/annual targets, with experience in partner-first sales and delivery models.
  • Strategic thinker capable of refining channel strategies for specific market segments (reselling, distribution, outsourcing) while collaborating cross-functionally with marketing and sales teams.

📝 Tips for Applying to Workiva

1

Highlight specific examples of channel revenue growth you've driven, including percentages and partner types (e.g., global consulting firms).

2

Tailor your resume to emphasize experience with ESG or sustainability reporting platforms, even if indirectly.

3

Prepare a brief strategic proposal (1-page) outlining how you would refine Workiva's existing channel strategy for different market segments.

4

In your cover letter, mention familiarity with Workiva's products (e.g., Wdesk) and how they align with partner ecosystems.

5

Network with current or former Workiva employees on LinkedIn to gain insights into the company's partner culture and priorities.

✉️ What to Emphasize in Your Cover Letter

['Your experience in scaling global partner programs and achieving measurable revenue targets.', "Understanding of ESG reporting trends and how Workiva's platform addresses compliance and transparency.", 'Your ability to build executive-level relationships with consulting firms and technology partners.', "Specific ideas for expanding Workiva's channel strategy, such as targeting regional advisory firms or new technology alliances."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Workiva's recent ESG reports and press releases to understand their market positioning and partner announcements.
  • → Analyze their partner directory (if public) to identify current gaps or opportunities in consulting/technology alliances.
  • → Read case studies or webinars featuring Workiva's partners to understand co-selling dynamics.
  • → Follow Workiva's leadership on LinkedIn to gauge their strategic priorities and recent commentary on channel growth.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you turned around a struggling partnership or alliance; what metrics did you use to measure success?
2 How would you approach building a partner-first sales culture in a company that previously focused on direct sales?
3 Walk us through your process for setting and tracking quarterly channel revenue targets.
4 How do you prioritize partnerships among global consulting firms vs. regional advisory firms vs. tech alliances?
5 What trends in ESG reporting do you see impacting channel strategies in the next 2-3 years?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on past titles rather than tangible results (e.g., revenue growth percentages, partner count increases).
  • Ignoring the ESG/sustainability angle; failing to connect your experience to this industry context.
  • Being too generic about 'building relationships' without showing how you've operationalized partnerships through KPIs and pipeline management.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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