Application Guide

How to Apply for US Managing Director

at Project Slingshot

🏢 About Project Slingshot

Project Slingshot is a bold, disruptive nonprofit on a mission to end factory farming, using creative campaigns that capture public attention and drive real change. If you want to use your leadership and strategic skills to make a tangible difference in the world, this is a unique opportunity to build a US operation from the ground up.

About This Role

As the US Managing Director, you will own the entire US campaign strategy, starting with the San Francisco launch, and build and lead a small, exceptional team. This role is pivotal in scaling the organization's impact from London to the US, requiring a leader who can blend creative vision, media expertise, and team development to create unstoppable momentum for change.

💡 A Day in the Life

A typical day might start with a virtual check-in with the London team to align on global strategy, followed by a budget review and negotiations with media owners for upcoming OOH placements. You might spend the afternoon coaching a team member on a campaign execution or meeting with a potential celebrity partner, and end the day by reviewing performance metrics and planning the next disruptive activation.

🚀 Application Tools

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Interview Prep

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🎯 Who Project Slingshot Is Looking For

  • A proven leader with experience building and leading high-performing teams, ideally in a startup or campaign environment.
  • Strategic thinker with a deep understanding of media placement (OOH, digital, podcasts) and budget management.
  • Passionate about animal welfare and aligned with the mission to end factory farming.
  • Excellent communicator and relationship builder, comfortable working with celebrities, media owners, and creative agencies.
  • Based in the Bay Area or willing to relocate, with the ability to be present for key activities.
  • Experience in nonprofit advocacy or campaigning is a plus, but not required if you have relevant transferable skills.

📝 Tips for Applying to Project Slingshot

1

Tailor your resume and cover letter to highlight your experience in campaign strategy, media buying, and team leadership, not just generic management.

2

Demonstrate your passion for the mission by mentioning any relevant volunteer work, donations, or personal commitment to animal welfare.

3

Show that you've researched Project Slingshot's campaigns (e.g., London pilot) and propose specific ideas for the San Francisco launch.

4

Be explicit about your Bay Area availability and willingness to be present on the ground, as this is a key preference.

5

Quantify your achievements in previous roles, such as 'increased campaign reach by X%' or 'managed a budget of $X'.

✉️ What to Emphasize in Your Cover Letter

["Your strategic vision for scaling Project Slingshot's impact in the US, starting with a city-by-city approach.", "Your experience in leading teams and building a culture of boldness and support, aligning with the company's values.", 'Your media and negotiation skills, specifically in OOH, digital, and podcast advertising, with examples of successful placements.', "Your personal connection to the mission and why you're committed to ending factory farming."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Project Slingshot's London campaigns in detail, including their creative approach, media placements, and outcomes.
  • → Understand the factory farming landscape in the US, including key players, current public sentiment, and existing advocacy efforts.
  • → Research the San Francisco market: local media landscape, potential partners, and cultural nuances for impactful campaigns.
  • → Look into the backgrounds of the current leadership team and any public statements about their US expansion plans.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach the San Francisco launch? What would be your first steps?
2 Describe a time you managed a complex media budget and negotiated with vendors to maximize impact.
3 How do you balance creative boldness with practical impact? Give an example from your experience.
4 How would you recruit and retain top talent in a remote-first environment?
5 What experience do you have with celebrity partnerships or PR activations, and how would you leverage them for Slingshot?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't submit a generic application without referencing Project Slingshot's specific mission or campaigns.
  • Avoid downplaying the importance of the Bay Area presence; acknowledge it and address your flexibility clearly.
  • Don't focus solely on your non-profit experience if you have commercial experience; highlight transferable skills like media buying and team leadership.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Project Slingshot!

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