How to apply for US Audience Growth Consultant

About 350.org

350.org is a global grassroots movement fighting for climate action in over 188 countries. They are known for their bold, people-powered campaigns and commitment to keeping fossil fuels in the ground. Working here means contributing to a mission-driven organization with a strong emphasis on equity and justice.

About the role

This role is a high-impact, results-oriented consulting position focused on growing US audiences on Instagram and Facebook. You will be responsible for developing and executing a growth plan, running targeted ad campaigns, and creating content that resonates with US audiences, directly supporting 350.org's climate campaigns. Your work will help amplify the movement's message and drive engagement at a critical time.

A typical day

A typical day might involve analyzing social media metrics to assess the performance of recent posts, planning and creating content for Instagram and Facebook, and setting up or optimizing paid ad campaigns. You would also participate in fortnightly progress reviews with the Global Communications Director and collaborate with the global team to ensure alignment on messaging and campaigns.

Who 350.org is looking for

• Senior-level social media strategist with a proven track record of growing audiences on Instagram and Facebook, specifically for mission-driven or advocacy organizations.
• Hands-on experience with paid social advertising, including campaign setup, optimization, and budget management, with a focus on audience growth and engagement.
• Deep understanding of US audiences and cultural nuances, with the ability to craft content that drives action and resonates with diverse communities.
• Excellent analytical skills, comfortable with data and performance metrics, and able to iterate on strategy based on insights.
• Strong project management and communication skills, able to work independently in a remote, contract role and collaborate with a global team.

Tips for this application

• Tailor your resume and portfolio to highlight specific examples of audience growth you've achieved, including metrics and the strategies you used (e.g., content, ads, community management).
• In your cover letter, explicitly connect your experience to 350.org's mission and the specific challenges of climate communication, showing you understand their audience and goals.
• Since the role involves a focus on energy affordability, research 350.org's Great Power Shift campaign and mention how you would approach messaging on this topic to grow audiences.
• Demonstrate your familiarity with 350.org's social media presence by providing a brief analysis of their current Instagram and Facebook channels, noting opportunities for growth.
• Highlight any experience working with global organizations or across different time zones, as this role is remote and collaborative with a global team.

What to cover in your cover letter

["Your passion for climate action and alignment with 350.org's mission.", 'Your specific expertise in audience growth and paid social, with concrete examples of success.', 'Your understanding of the US audience landscape and how you would tailor content to resonate.', 'Your ability to work independently and deliver results in a contract role, with a clear plan for approaching this project.']

Research before applying

• Explore 350.org's website and social media channels to understand their current messaging, tone, and campaigns.
• Read about the Great Power Shift campaign to understand the energy affordability angle and how it connects to audience growth.
• Look into 350.org's recent successes and challenges in US climate advocacy to understand the context of this role.
• Familiarize yourself with the broader climate movement and how other organizations are growing their social media audiences.

Likely interview topics

Based on the job description, expect questions about:

• How would you approach growing 350.org's Instagram and Facebook audiences among US audiences? Walk us through your process.
• Describe a successful audience growth campaign you led. What were the KPIs, and how did you achieve them?
• How do you stay updated on social media trends and algorithm changes, and how would you apply that to this role?
• Given 350.org's focus on energy affordability, how would you create content that resonates with US audiences on this topic?
• How do you handle the challenge of creating content for a global organization that is tailored to a US audience?

Common mistakes to avoid

• Don't submit a generic cover letter that doesn't mention 350.org or their specific campaigns.
• Avoid focusing only on content creation without demonstrating a strong grasp of paid advertising and analytics.
• Don't underestimate the importance of US-specific cultural and political context; avoid a one-size-fits-all approach.