How to apply for Territory Sales Manager - US, Canada

About CropX

CropX builds soil sensors and cloud software that help farmers manage soil moisture and nutrients. The company sells through trained dealers and water professionals rather than directly to farms. This role sits inside that dealer-led model, so you would be selling an integrated hardware and software product into a defined agricultural region.

About the role

You would own the dealer network across Minnesota, North and South Dakota, eastern Montana, eastern Nebraska, Alberta, and Saskatchewan. The job is part recruiting and maintaining dealers, part hitting sales targets, and part keeping a weekly sales funnel that reflects real revenue opportunities. You report to the VP of North America Sales and work remotely, but you need to live in one of the listed states to be considered.

A typical day

A typical day could include calls with existing dealers to review pipeline and upcoming farmer demos, a visit to a co-op or irrigation dealer to train staff on CropX sensors, and updating your sales funnel with new opportunities across the territory. You would also coordinate with the VP of North America Sales on targets and travel to farms or dealer locations in the US and Canada as needed.

Who CropX is looking for

• Lives in one of the eligible states: Minnesota, North Dakota, South Dakota, Montana, or Nebraska.
• Has experience selling through dealers, ag retailers, or certified water professionals rather than only direct-to-farmer.
• Understands precision agriculture, soil data, or irrigation management well enough to train dealers on CropX hardware and software.
• Can manage a multi-state and multi-province territory with weekly funnel discipline and clear reporting to a VP of Sales.

Tips for this application

• State your home state and nearest major agricultural hub in the first two lines of your resume or cover letter. CropX screens out candidates who do not reside in the listed states.
• Name the specific dealers, co-ops, or ag retailers you have worked with in the North Central US or Canadian Prairies. Generic dealer experience is weaker than named accounts in the territory.
• Quantify your sales results in acres, units, or revenue, and note whether those sales went through a dealer channel.
• Mention any experience with soil moisture sensors, weather data, imagery, or variable rate technology. CropX combines all of these, so show you understand the product stack.
• Address the Canada portion directly. If you have sold into Alberta or Saskatchewan, say so. If not, explain how you would handle cross-border dealer relationships.

What to cover in your cover letter

Open with your location and confirmation that you live in one of the eligible states. Describe a specific dealer network you built or grew, including the number of dealers and the revenue or acres involved. Explain how you would keep a weekly sales funnel updated and what metrics you would track. Close with one concrete reason you can sell soil data and sensor hardware to farmers in the North Central region and Canada.

Research before applying

• Read CropX product pages and any case studies on soil moisture, nutrient management, and yield outcomes so you can speak to the hardware and software integration.
• Identify the major ag retailers, co-ops, and irrigation dealers in Minnesota, the Dakotas, eastern Montana, eastern Nebraska, Alberta, and Saskatchewan.
• Look up the VP of North America Sales and any current CropX territory managers on LinkedIn to understand how the sales team is structured.
• Check CropX press releases or news for recent dealer partnerships or expansions in North America to reference in your application.

Likely interview topics

Based on the job description, expect questions about:

• How you would recruit new dealers in Minnesota, the Dakotas, and the Canadian Prairies, and what profile of dealer you would target.
• A time you turned a weak or inactive dealer into a productive one, with numbers.
• How you manage a sales funnel across a large territory and what your weekly reporting looks like.
• How you would train a dealer or water professional to install and demonstrate CropX sensors and explain the software insights to farmers.
• How you would handle the seasonal sales cycle in the North Central US and Canada, including winter selling and spring deployment.

Common mistakes to avoid

• Applying without confirming you live in one of the listed states. The posting says candidates must reside in one of them to be considered.
• Describing only direct-to-farmer sales experience without explaining how you would build and support a dealer network.
• Submitting a generic resume that does not name any dealers, retailers, or agricultural accounts in the North Central US or Canadian Prairies.