How to apply for Territory Sales Manager - Great Plains

About CropX

CropX builds soil sensors, weather and crop data into a cloud platform that farmers use to manage irrigation and nutrients. It also sells SCIO grain and dairy tools. The company sells through trained dealers and certified water professionals rather than direct to farms. This role exists because CropX is expanding its dealer network in the Western Midwest and Pacific Northwest.

About the role

You will manage and grow a dealer network across Western Nebraska, Colorado, Washington, Oregon, Wyoming, Nevada, Utah, Western Montana, Idaho, British Columbia, and Alberta. You report to the VP of North America Sales. The job is remote, but you must live in one of the listed states to be considered. Your main job is recruiting dealers and supporting them so they can sell CropX hardware and software to farmers.

A typical day

A typical day could include calls with existing dealers to review pipeline and product training, plus outreach to new irrigation or ag retail businesses in the territory. You might travel to a farm or dealer location to support a demo or closing conversation. Because the role is remote and reports to a VP, you would also spend time logging activity, updating forecasts, and coordinating with CropX support or product teams. Exact routines depend on the season and the VP's expectations, so ask about travel frequency and reporting cadence in the interview.

Who CropX is looking for

• Lives in one of the listed states: Western Nebraska, Colorado, Washington, Oregon, Wyoming, Nevada, Utah, Western Montana, or Idaho. Candidates outside these states will not be considered.
• Has experience selling agricultural products or technology through a dealer, distributor, or reseller network, not just direct to farmers.
• Knows the region's farm operations, irrigation practices, and crop patterns in the Great Plains, Rocky Mountain, or Pacific Northwest areas.
• Can travel regularly across a multi-state territory and into British Columbia and Alberta, and is comfortable working remotely while reporting to a VP based elsewhere.
• Has a track record of recruiting new dealers and maintaining existing dealer relationships in AgTech, irrigation, or a related field.

Tips for this application

• State your state of residence clearly at the top of your resume or in the first line of your cover letter. The job posting says candidates must reside in a listed state to be considered, so this is a screening filter.
• Name the specific dealers, co-ops, irrigation companies, or water professional networks you have worked with in the territory. CropX sells through dealers, so concrete network examples matter more than general sales numbers.
• Use terms from the job description: dealer network, soil moisture, nutrient management, ag-analytics, certified water professionals. This shows you read the posting and understand the channel model.
• If you have experience with soil sensors, weather data, or farm management software, describe which products and how you sold them through dealers. If you do not, explain how your irrigation or agronomy background transfers.
• Address the multi-state and cross-border territory directly. Mention your ability to travel across the listed states and into British Columbia and Alberta, and note any existing relationships in those provinces.

What to cover in your cover letter

Explain why you live in or are willing to relocate to one of the listed states and how your location supports the territory. Describe a specific dealer network you built or managed and the results. Connect your experience to CropX's model of selling soil sensors and cloud-based analytics through dealers and certified water professionals. Mention your familiarity with the region's crops, irrigation methods, or ag retailers, and your ability to travel across the full territory including Canada.

Research before applying

• Study CropX's product line: soil sensors, the cloud platform, and the SCIO grain and dairy solutions. Know what each does and who buys it.
• Look up the dealer and certified water professional networks in the listed states. Identify specific irrigation dealers, co-ops, or ag retailers CropX might want to work with.
• Research the main crops and irrigation practices in the territory, such as corn and soy in Nebraska, potatoes and sugar beets in Idaho, and tree fruit or hops in Washington and Oregon.
• Check CropX's recent news, funding, or partnerships to understand where the company is growing and what the VP of North America Sales is likely focused on.

Likely interview topics

Based on the job description, expect questions about:

• How would you recruit new dealers in Western Nebraska, Colorado, or Idaho, and what would your first 90 days look like?
• Describe a dealer relationship you turned around or grew. What was the problem and what did you do?
• How do you explain soil moisture data and variable rate irrigation to a dealer who is used to selling simpler products?
• How would you handle a territory that spans multiple states plus British Columbia and Alberta, with different regulations and growing seasons?
• What do you know about CropX's products compared to other soil moisture and ag-analytics tools, and how would you position them to a dealer?

Common mistakes to avoid

• Applying without confirming you live in one of the listed states. The posting says candidates outside those states will not be considered, so this is an automatic rejection.
• Focusing only on direct-to-farmer sales experience without showing you understand dealer or reseller channels. CropX sells through dealers and water professionals.
• Ignoring the Canadian part of the territory. British Columbia and Alberta are listed, so not addressing cross-border travel or relationships looks like you did not read the full territory description.