How to apply for Storyteller - Content Marketing Specialist

About The Landbanking Group

The Landbanking Group builds technological, legal, and trust infrastructure for investments in nature. Its product uses remote sensing and AI to assess regenerative performance on land, and its legal and financial framework lets customers book payments for supply-chain resilience or ecosystem services as an intangible asset instead of a cost. This matters because it aims to turn nature restoration from a cost into an attractive investment, square meter by square meter.

About the role

As Storyteller - Content Marketing Specialist, you write and produce content that explains how investing in regenerative land-use can create corporate value rather than reduce profits. You translate complex topics like nature equity, remote sensing, AI assessment, legal frameworks, and intangible asset accounting into clear stories for customers and the wider food, farming, and land-use sector. Your content supports onboarding customers onto the platform.

A typical day

A typical day may involve writing or editing content that explains the platform's product logic, interviewing internal experts on remote sensing or legal topics, and drafting customer-facing materials for onboarding. You might also review how content performs and adjust it to better support customer conversations. Ask the hiring team how the content team is structured and what tools they use.

Who The Landbanking Group is looking for

• Can explain complex financial and legal concepts, such as booking ecosystem service payments as an intangible asset, in plain language for business audiences.
• Has experience writing content for sustainability, regenerative agriculture, food, farming, land-use, or nature-related topics.
• Understands or is willing to learn remote sensing, AI land assessment, and nature equity concepts well enough to write about them accurately.
• Can write for customer onboarding and sales enablement, not just brand awareness, because the role supports bringing customers onto the platform.

Tips for this application

• In your application, show you understand the core argument: investing in regenerative land-use does not reduce profits but creates corporate value through intangible asset accounting.
• Write a short sample explaining nature equity or intangible asset accounting for a CFO or supply-chain manager. Include it with your application.
• Use the company's own terms correctly: Nature Equity, regenerative performance, ecosystem services, intangible asset, square meter of land.
• Avoid generic sustainability content about saving the planet. Focus on the business and accounting case for nature restoration.
• Check the company website and any public materials for how they describe the platform and product logic, then match that language in your application.

What to cover in your cover letter

Explain why you can turn the company's legal and financial product logic into clear content. Show that you understand the shift from philanthropic arguments to accounting and balance-sheet arguments. Give one or two examples of content you have written about complex topics for business audiences. State how you would support customer onboarding through content.

Research before applying

• Read the company's public materials on how their legal framework and financial product logic work, especially the intangible asset accounting part.
• Research what Nature Equity means and how it differs from carbon credits or other environmental markets.
• Look into how remote sensing and AI are used to assess regenerative performance on land.
• Find out who the target customers are: food, farming, land-use, and supply-chain businesses, and what arguments they respond to.

Likely interview topics

Based on the job description, expect questions about:

• How would you explain Nature Equity and intangible asset accounting to a customer who has never heard of it?
• What is your process for writing about technical topics like remote sensing and AI land assessment without oversimplifying or making errors?
• How would you structure a content series to onboard customers onto the platform?
• What experience do you have writing for the food, farming, land-use, or sustainability sector?
• How would you measure whether your content is helping convert customers, not just getting reads?

Common mistakes to avoid

• Writing only about saving nature or making the world a better place. The company explicitly moves away from philanthropic arguments.
• Using vague sustainability language instead of the specific business and accounting terms the company uses.
• Submitting generic content samples that do not show you can explain complex financial or legal ideas to a business audience.