How to apply for Senior Vice President

About 617MediaGroup

617MediaGroup is a fast-growing progressive communications agency that only works with clients they believe in—labor unions, advocacy campaigns, and social justice causes. Unlike traditional PR firms, they blend campaign strategy, earned media, digital, and design to move public opinion and win tough fights. They are deeply committed to diversity, equity, and inclusion, explicitly encouraging applications from marginalized communities.

About the role

As Senior Vice President, you will be a big-picture strategist and hands-on leader, conceiving and executing winning campaigns for labor unions and advocacy clients. You will manage teams of writers and designers, ensuring exceptional work is delivered on deadline while fostering a fun, results-driven culture. This role is ideal for a veteran campaigner who wants to shape progressive communications and mentor talent.

A typical day

A typical day might involve leading a strategy session with your team on a labor union campaign, editing a press release for an advocacy client, and meeting with designers to review digital ad concepts. You'll also mentor junior staff, troubleshoot client issues, and ensure all deliverables are on track. Expect a fast-paced, collaborative environment where you're both a big-picture thinker and a hands-on executor.

Who 617MediaGroup is looking for

• Proven experience developing and executing winning campaigns for labor unions or progressive advocacy organizations, ideally in a communications agency or campaign setting.
• A strong manager who has led teams of writers, designers, and strategists, with a track record of developing talent and hitting deadlines without sacrificing quality.
• Exceptional writing and editing skills, with the ability to craft compelling messages for earned media, digital, and paid communications.
• A collaborative, big-picture thinker who thrives in a fast-paced, mission-driven environment and is committed to equity and inclusion.

Tips for this application

• Highlight specific campaigns you've led for labor unions or advocacy groups—include measurable outcomes like policy wins, media hits, or audience growth.
• Show your management style: describe how you've mentored writers/designers and fostered a collaborative, fun team culture while meeting tight deadlines.
• Demonstrate your writing prowess by including a brief, powerful writing sample (e.g., a press release, op-ed, or campaign message) that aligns with 617MediaGroup's style.
• Research 617MediaGroup's clients and recent work, then reference a specific campaign in your cover letter to show you understand their approach and values.
• Emphasize your commitment to progressive causes and diversity, equity, and inclusion—this is central to their mission and they actively seek candidates from marginalized communities.

What to cover in your cover letter

['Your experience leading winning campaigns for labor unions or advocacy groups, with concrete examples of strategy and impact.', 'Your approach to managing and developing creative teams, including how you balance deadlines, quality, and team morale.', 'Your writing and messaging skills, ideally with a link to a portfolio or sample that showcases your ability to tell stories simply and with maximum impact.', "Your alignment with 617MediaGroup's mission and values, including your commitment to social justice and diversity, equity, and inclusion."]

Research before applying

• Explore 617MediaGroup's website, especially their case studies and client list, to understand the types of campaigns they run and the causes they support.
• Read recent news coverage or press releases from their clients to see the agency's work in action and identify campaigns you admire.
• Look up the backgrounds of the leadership team on LinkedIn to understand their campaign and agency experience, which can help you tailor your answers.
• Research the labor unions and advocacy organizations they work with, and be prepared to discuss current issues in those spaces.

Likely interview topics

Based on the job description, expect questions about:

• Walk us through a campaign you led from conception to execution—what was your strategy, and what were the results?
• How do you manage a team of writers and designers to ensure exceptional work is delivered on time, especially under pressure?
• Describe a time you had to pivot a campaign strategy mid-flight. What did you learn?
• How do you approach writing for different audiences and channels (earned media, digital, paid) to maximize impact?
• Why do you want to work at 617MediaGroup specifically, and how do you see yourself contributing to our culture of diversity and inclusion?

Common mistakes to avoid

• Being too generic about your campaign experience—avoid vague statements like 'I worked on various campaigns'; instead, quantify your impact and specify the causes.
• Neglecting to demonstrate your writing ability—since this is a communications role, a poorly written application or lack of writing samples is a major red flag.
• Showing a lack of alignment with progressive values or diversity, equity, and inclusion—617MediaGroup is explicit about centering marginalized communities, so any indifference here will hurt your candidacy.