How to apply for Senior Product Marketing Manager

About Overstory

Overstory uses AI and satellite imagery to identify vegetation risks near power lines. Utilities use this data to reduce wildfire risk and improve grid reliability. The company works across the Americas and Europe with a team focused on climate action.

About the role

As a senior product marketing manager, you will translate Overstory's vegetation risk data into clear value for utility customers. You will own positioning, messaging, and go-to-market for products that help prevent outages and wildfires. This role connects technical product capabilities to utility decision-makers.

A typical day

You might start with a call with the product team to review upcoming features. Later, you could draft messaging for a new risk report and meet with sales to align on pitch materials. You may also analyze customer feedback to refine positioning for utility decision-makers.

Who Overstory is looking for

• Has product marketing experience in B2B SaaS, ideally in utilities, energy, geospatial, or climate tech.
• Can explain technical products like satellite imagery or AI to non-technical utility buyers.
• Has built go-to-market plans for new products or features, including messaging and sales enablement.
• Is comfortable working remotely with teams across the Americas and Europe.

Tips for this application

• Read Overstory's website and recent press to understand their specific utility use cases, like vegetation management and wildfire risk reduction.
• In your resume, highlight product marketing work where you translated technical data into customer value, especially for utility or enterprise buyers.
• Use the cover letter to connect your experience to Overstory's mission of grid resilience and wildfire prevention.
• If you have utility industry experience, name specific utilities or types of grid challenges you have worked on.
• Show you understand remote work across time zones by mentioning how you collaborate with distributed teams.

What to cover in your cover letter

Explain why you want to market products that reduce wildfire risk and improve grid reliability. Describe a time you created messaging for a technical product and measured its impact. Show you understand utility buyers and their priorities. Mention any experience with satellite data, AI, or climate tech.

Research before applying

• Overstory's product pages and case studies to learn how they describe their value to utilities.
• Recent news about wildfires caused by power lines and utility vegetation management budgets.
• The backgrounds of Overstory's leadership and product team on LinkedIn.
• Competitors in geospatial analytics for utilities, such as other satellite or AI vendors.

Likely interview topics

Based on the job description, expect questions about:

• How would you position Overstory's vegetation risk data to a utility that is skeptical of new technology?
• Walk us through a go-to-market plan you created for a technical B2B product.
• How do you measure the success of product marketing initiatives?
• What do you know about the challenges utilities face with vegetation management and wildfire risk?
• How would you work with sales and product teams to gather customer feedback and refine messaging?

Common mistakes to avoid

• Writing a generic cover letter that does not mention Overstory, utilities, or wildfire risk.
• Focusing only on marketing tactics without showing understanding of technical products or utility buyers.
• Not explaining how your past experience relates to remote work or cross-continental teams.