Application Guide

How to Apply for Senior Manager, Demand Generation & Growth Marketing

at Xpansiv

🏢 About Xpansiv

Xpansiv is the leading infrastructure provider for energy transition markets, operating registries, marketplaces, and data services that enable transparent, credible environmental claims. Backed by Blackstone and built through over 10 acquisitions since 2009, it sits at the intersection of climate action and commodity markets. Working here means shaping the digital backbone of global carbon and renewable energy markets at a pivotal moment for climate accountability.

About This Role

As Senior Manager, Demand Generation & Growth Marketing, you will own inbound demand programs, performance marketing, and funnel optimization to drive qualified pipeline across Xpansiv's business lines. This is a hands-on builder role that blends demand gen strategy with execution across key digital channels. Your work will directly fuel growth in markets where credibility and precision are paramount.

💡 A Day in the Life

You might start by reviewing overnight campaign performance, adjusting bids and budgets, then meeting with sales to align on lead follow-up. Later, you could be building a new nurture sequence in HubSpot, analyzing funnel conversion data, or collaborating with product marketing on a webinar. Expect a mix of hands-on execution and strategic planning in a remote, collaborative environment.

🚀 Application Tools

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Interview Prep

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🎯 Who Xpansiv Is Looking For

  • 5–8 years in B2B demand generation or growth marketing, with a proven track record of building and optimizing multi-channel campaigns (paid search, paid social, email, webinars, content syndication).
  • Deep experience with marketing automation (HubSpot, Marketo) and CRM (Salesforce), including lead scoring, nurturing, and attribution modeling.
  • Data-driven mindset with strong analytical skills; comfortable analyzing funnel metrics, running A/B tests, and reporting on pipeline impact to leadership.
  • Self-starter who thrives in a remote, fast-paced environment and can manage multiple campaigns across complex, technical product lines.
  • Familiarity with energy, environmental commodities, or climate tech is a plus, but aptitude to learn quickly is essential.

📝 Tips for Applying to Xpansiv

1

Highlight specific demand gen campaigns you've built from scratch, including the channels used, budget managed, and pipeline/revenue generated.

2

Show familiarity with Xpansiv's market: mention environmental commodities, carbon markets, or energy transition in your outreach to demonstrate genuine interest.

3

Emphasize hands-on execution—this role is not just strategy; provide examples of you personally running campaigns, optimizing landing pages, and analyzing data.

4

Quantify results wherever possible: e.g., 'Increased MQL-to-SQL conversion by X%' or 'Generated $Y pipeline in Z months'.

5

Use your cover letter to connect your demand gen experience to Xpansiv's mission of transparent climate action, showing you understand the stakes of credible environmental claims.

✉️ What to Emphasize in Your Cover Letter

['Your hands-on experience building and scaling demand gen programs that drove measurable pipeline, with specific metrics.', "Why Xpansiv's mission and market position excite you, and how you can contribute to growth in environmental commodity markets.", "Your proficiency with marketing tech stack (HubSpot, Salesforce, etc.) and how you've used it to optimize funnels and attribution.", 'Your ability to work cross-functionally with sales, product, and leadership in a remote setting to align demand gen with revenue goals.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Xpansiv's product suite (registries, marketplaces, market data) and understand how they serve different customer segments in energy and environmental markets.
  • → Read recent news about Xpansiv's acquisitions and Blackstone's investment to understand growth trajectory and strategic priorities.
  • → Familiarize yourself with key concepts in environmental commodities: carbon credits, renewable energy certificates (RECs), and assurance frameworks.
  • → Analyze Xpansiv's current marketing presence (website, LinkedIn, ads) to identify opportunities and gaps you could address in the role.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a demand generation campaign you built from scratch—what was your strategy, execution plan, and results?
2 How do you prioritize channels and budget allocation when targeting a niche B2B audience in a complex industry like environmental commodities?
3 Describe your approach to lead scoring and nurturing to ensure sales-ready leads. What metrics do you track?
4 How would you adapt demand gen strategies for Xpansiv's diverse product lines (registries, marketplaces, data)?
5 Tell us about a time you used data to optimize a underperforming campaign. What was the outcome?
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⚠️ Common Mistakes to Avoid

  • Focusing only on high-level strategy without demonstrating hands-on execution—this role requires someone who can both plan and do.
  • Ignoring the industry context; applying with generic demand gen experience without connecting it to climate, energy, or commodity markets.
  • Neglecting to quantify results—vague claims like 'improved lead generation' without metrics will not stand out.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Xpansiv!

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