How to apply for Senior Digital Fundraising Manager

About Interactive Strategies

Interactive Strategies is a full-service digital agency in Washington, DC, working with national nonprofits including Special Olympics, American Kidney Fund, Rainforest Trust, and the American Lung Association. The agency focuses on email, digital ads, storytelling, and analytics for mission-driven clients. This role is remote within the US.

About the role

The Senior Digital Fundraising Manager leads strategic, multi-channel digital fundraising campaigns for nonprofit clients. You will plan and execute campaigns across email and digital ads, manage client relationships, and contribute to team growth and mentorship. The work directly supports revenue goals for national organizations.

A typical day

A typical day may involve planning or reviewing multi-channel fundraising campaigns for nonprofit clients, analyzing email and ad performance data, and communicating with clients on project status. You might also mentor junior marketing team members or collaborate on strategy for upcoming campaigns. Exact daily routines are not described in the job posting, so ask about team structure and typical workflows during interviews.

Who Interactive Strategies is looking for

• Experienced in nonprofit fundraising or large-scale digital marketing, especially email, digital ads, and analytics.
• Able to create multichannel and integrated digital marketing strategies that drive donations and lead generation.
• Skilled at building client relationships through effective communication and project management.
• Self-motivated, collaborative, and interested in mentoring within a marketing team.

Tips for this application

• Highlight specific campaigns you have run that involved email, digital ads, and analytics, and include measurable results such as revenue or conversion rates.
• Name the nonprofit clients or mission-driven organizations you have supported, since Interactive Strategies works with groups like Special Olympics and American Lung Association.
• Show both strategic and tactical experience: mention planning multi-channel strategies and also executing them hands-on.
• If you have mentored or contributed to team growth, describe that clearly because the role includes mentorship within the marketing team.
• Use the job title Senior Digital Fundraising Manager in your application materials and avoid generic digital marketing language.

What to cover in your cover letter

Emphasize your experience leading multi-channel digital fundraising campaigns for nonprofits. Give examples of email and digital ad campaigns you planned and executed, with results. Describe how you build client relationships and manage projects. Mention any mentorship or team contribution you have made in a marketing team.

Research before applying

• Review Interactive Strategies' website and case studies for their nonprofit clients, especially Special Olympics, American Kidney Fund, Rainforest Trust, and American Lung Association.
• Look at recent campaigns or public fundraising efforts from those nonprofit clients to understand the type of work the agency does.
• Check the agency's blog or social media for their approach to digital fundraising, email, and ads.
• Understand the agency's location in Washington, DC, and how a remote role fits within a DC-based team.

Likely interview topics

Based on the job description, expect questions about:

• How would you plan a multi-channel digital fundraising campaign for a national nonprofit client?
• Describe a time you used data and analytics to improve a fundraising campaign's performance.
• How do you manage client relationships when campaign results are below targets?
• What is your experience with email marketing and digital ads in a nonprofit context?
• How have you contributed to mentoring or growing a marketing team?

Common mistakes to avoid

• Submitting a generic digital marketing resume without nonprofit fundraising examples.
• Focusing only on strategy without showing hands-on execution of email or ad campaigns.
• Ignoring the mentorship aspect of the role or failing to mention any team contribution experience.