How to apply for (Senior) Content Manager (m/w/d)

About 1KOMMA5°

1KOMMA5° combines regional craftsmanship with scalable software to build an integrated energy system: solar, storage, heat pumps, and e-mobility controlled as one virtual power plant. The company aims to convert 1.5 million households to renewable energy by 2030 and has over 3,000 employees across more than 80 locations worldwide.

About the role

As a (Senior) Content Manager, you will write and optimize website content, contribute ideas for layout and copy, and improve conversion rates. You work closely with the SEO team and colleagues who build AI tools and automated workflows to handle routine tasks, so you can focus on strategic content development and proactive content strategy.

A typical day

A typical day might involve writing and editing website copy, reviewing performance data with the SEO team, and experimenting with AI tools to streamline content updates. You could also brainstorm new layout ideas with designers and plan proactive content improvements based on conversion metrics.

Who 1KOMMA5° is looking for

• Has experience writing and optimizing website content with a focus on conversion.
• Can bring own ideas for layout and copy and is comfortable collaborating with SEO and AI tool builders.
• Is proactive in developing content strategy and improving existing content.
• Works well with automated workflows and uses AI tools to free up time for creative and strategic tasks.

Tips for this application

• Highlight specific examples of website content you have written or optimized that improved conversion rates.
• Show familiarity with SEO principles and how you have collaborated with SEO teams.
• Mention any experience using AI tools or automated workflows for content creation or optimization.
• Demonstrate interest in renewable energy and the mission to make buildings CO2-neutral.
• Tailor your application to the German market if you are applying for a Germany-based role, even though the position is remote.

What to cover in your cover letter

['Your approach to writing and optimizing website content for conversion.', 'How you have worked with SEO teams and integrated AI tools into content workflows.', 'Examples of proactive content strategy development you have led.', "Your motivation to contribute to 1KOMMA5°'s goal of converting 1.5 million households to renewable energy."]

Research before applying

• Study 1KOMMA5°'s Heartbeat AI and how it integrates solar, storage, heat pumps, and e-mobility into a virtual power plant.
• Review the company's website to understand current content style, tone, and conversion elements.
• Research the German renewable energy market and common customer questions about solar, storage, and heat pumps.
• Look up recent news or press releases about 1KOMMA5°'s expansion and technological developments.

Likely interview topics

Based on the job description, expect questions about:

• How do you measure and improve website conversion rates through content?
• Describe a time you collaborated with an SEO team to optimize content.
• What AI tools or automated workflows have you used in content management?
• How would you develop a content strategy for a page about solar, storage, or heat pumps?
• Why do you want to work at 1KOMMA5° and how does your experience align with our mission?

Common mistakes to avoid

• Submitting generic content samples that do not show conversion optimization or SEO awareness.
• Ignoring the role's requirement to work with AI tools and automated workflows.
• Failing to mention any interest in renewable energy or the company's mission in the application.