Application Guide

How to Apply for Senior Account Executive - Investments DACH

at Workiva

🏢 About Workiva

Workiva is a leader in streamlining integrated ESG reporting, helping companies achieve transparency in climate impact and compliance. Its cloud platform is trusted by thousands of organizations worldwide, and the company is at the forefront of the rapidly growing ESG and financial reporting market. Working here means joining a mission-driven team that values innovation and sustainability.

About This Role

As a Senior Account Executive for the DACH region, you will drive new business and expansion sales within the financial services industry, targeting executive-level buyers. You'll collaborate with cross-functional teams to deliver multi-solution sales of Workiva's core platform, directly impacting how companies manage their ESG and financial reporting. This role is critical to Workiva's growth in a key European market.

💡 A Day in the Life

Typically, you'll start by reviewing your pipeline and prioritizing leads, then conduct virtual discovery calls with prospects in the DACH region. Afternoons might involve delivering tailored product demos, coordinating with inside sales and solutions engineers, and updating CRM records. You'll also spend time researching target accounts and staying current on ESG regulations.

🎯 Who Workiva Is Looking For

  • Proven track record of exceeding sales quotas in enterprise SaaS, specifically within financial services or ESG reporting solutions.
  • Deep understanding of the DACH market, including regulatory requirements (e.g., CSRD, EU Taxonomy) and cultural nuances in sales.
  • Ability to engage and influence C-level executives (CFO, CSO, Head of IR) with a consultative, value-based selling approach.
  • Fluency in German and English (both business fluent) and experience using CRM tools like Salesforce to manage pipeline.

📝 Tips for Applying to Workiva

1

Quantify your past sales achievements in terms of revenue, quota attainment, and deal size, especially in the DACH region.

2

Highlight any experience with ESG reporting, sustainability, or financial compliance software, as this is Workiva's core focus.

3

Tailor your resume to show a mix of new business hunting and customer expansion, as the role covers both.

4

Mention specific knowledge of DACH financial services regulations (e.g., BaFin, CSRD) to demonstrate market expertise.

5

Include any experience working remotely or with virtual teams, as the role is remote and requires self-motivation.

✉️ What to Emphasize in Your Cover Letter

["Your passion for ESG and sustainability, and how Workiva's mission aligns with your values.", 'Concrete examples of selling to financial services clients in DACH, including deal sizes and outcomes.', 'Your ability to work cross-functionally with Inside Sales, Partnerships, and Solution Sales teams.', 'Understanding of the competitive landscape (e.g., Salesforce, SAP) and how Workiva differentiates.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • Familiarize yourself with Workiva's latest product releases, especially around ESG reporting and the Workiva platform.
  • Understand the key EU regulations driving ESG reporting (CSRD, SFDR, EU Taxonomy) and how Workiva addresses them.
  • Review Workiva's customer case studies, particularly in financial services, to understand their value proposition.
  • Check recent news about Workiva's partnerships, acquisitions, or expansions in Europe to show industry awareness.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a complex enterprise sale in the DACH financial services sector. How did you navigate multiple stakeholders?
2 How would you build a pipeline from scratch in the DACH region? What channels would you leverage?
3 Describe a time you handled a customer objection about pricing or ROI. How did you overcome it?
4 How do you stay current on ESG regulations in the EU, and how would you use that knowledge in a sales conversation?
5 Tell me about a deal you closed that required collaboration with other teams (e.g., solutions engineers, partners).
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Using a generic cover letter that doesn't mention ESG, DACH, or financial services. Be specific.
  • Failing to demonstrate a hunter mentality or relying only on inbound leads. Show you can prospect.
  • Not having a clear answer on how you manage a remote sales process, including virtual demos and follow-ups.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!