How to apply for Sales Development Representative - Canada

About SWTCH Energy

SWTCH Energy builds EV charging solutions for multifamily and commercial properties in North America. Founded in 2016, the company has deployed its products in tens of thousands of locations, many of which are low-to-moderate income housing. This role offers a chance to work on clean mobility access while supporting sales growth in Western Canada.

About the role

As a Sales Development Representative, you will respond to inbound leads, maintain client relationships, research prospects, and help close agreements. You will work with the Business Development team to support direct sales and channel partnerships in Western Canada. This role requires working Pacific or Mountain hours.

A typical day

You will start by checking and responding to inbound leads, then spend time researching prospective accounts in Western Canada. You may have calls with potential clients or partners, update the CRM, and coordinate with the Business Development team on strategy. The role is remote, so you will manage your own schedule to meet West Coast hours.

Who SWTCH Energy is looking for

• Based in Western Canada and able to work Pacific or Mountain hours.
• Experience in sales development, lead qualification, or business development, preferably in energy, EV charging, or related industries.
• Comfortable researching target markets, including public policy, regional programs, and companies.
• Strong communication skills to respond to inbound leads and maintain client relationships.

Tips for this application

• State clearly in your resume or cover letter that you are located in Western Canada and can work Pacific or Mountain hours.
• Highlight any experience with EV charging, renewable energy, or selling to multifamily and commercial property managers.
• Show familiarity with CRM tools and lead qualification processes in your application.
• Mention any knowledge of Canadian public policy or regional programs related to EV adoption or clean energy.
• If you have experience in channel partnerships or B2B sales, give specific examples of how you developed those relationships.

What to cover in your cover letter

Emphasize your location and availability to work West Coast hours. Describe your experience in sales development or lead generation, especially in energy or EV-related fields. Explain why you want to support SWTCH's work in multifamily and commercial properties. Show that you understand the Western Canada market and can research prospects effectively.

Research before applying

• Review SWTCH's website and case studies to understand their EV charging solutions for multifamily and commercial properties.
• Look up recent news or press releases about SWTCH's expansion in Canada and the U.S.
• Research Canadian EV adoption policies and regional programs that could affect SWTCH's sales.
• Find out who SWTCH's typical clients are and what their needs might be.

Likely interview topics

Based on the job description, expect questions about:

• How do you handle inbound leads and qualify them?
• What experience do you have with CRM software and sales pipelines?
• How would you research a target market like multifamily properties in Western Canada?
• Can you describe a time you turned a prospect into a client?
• What do you know about SWTCH's products and the EV charging landscape in Canada?

Common mistakes to avoid

• Not confirming you can work Pacific or Mountain hours, which is a requirement.
• Using generic sales language without showing knowledge of EV charging or multifamily properties.
• Failing to demonstrate any understanding of the Canadian market or SWTCH's mission.