Application Guide
How to Apply for Request for Proposals, Part-Time SEO and GEO Consultant
at Effective Altruism Hong Kong
🏢 About Effective Altruism Hong Kong
Effective Altruism Hong Kong (EAHK) is a charity dedicated to applying evidence-based reasoning to do the most good, with a unique focus on the Hong Kong community. Working here means contributing to a mission-driven organization that bridges global EA principles with local impact through programmes like GiveWise.
About This Role
This contract role involves optimizing EAHK and GiveWise’s organic visibility across both search engines (SEO) and AI engines (GEO). You’ll conduct audits, research keywords, and implement improvements to help more people discover effective giving guidance in Hong Kong.
💡 A Day in the Life
A typical day might start by reviewing performance dashboards for EAHK and GiveWise, then conducting keyword research for a new blog post on effective giving. You might also implement on-page optimizations, test content for AI discoverability, and prepare a monthly report highlighting wins and next steps.
🚀 Application Tools
🎯 Who Effective Altruism Hong Kong Is Looking For
- Has proven SEO and GEO experience, including with AI-driven search optimization.
- Can independently conduct technical, on-page, and content audits with actionable recommendations.
- Demonstrates strong keyword research skills, particularly for philanthropy or nonprofit topics.
- Is comfortable setting up performance tracking and monthly reporting for ongoing optimization.
📝 Tips for Applying to Effective Altruism Hong Kong
Tailor your proposal to show specific experience with GEO (generative engine optimization) for AI platforms like ChatGPT or Perplexity, as this is a key requirement.
Include concrete examples of past SEO/GEO work for nonprofits or cause-driven organizations, highlighting measurable results (e.g., traffic increases).
Mention familiarity with the effective altruism community or Hong Kong context to demonstrate cultural fit.
Propose a brief high-level audit of eahongkong.org and givewise.hk in your application to show initiative and understanding.
Clearly outline your proposed methodology, timeline, and deliverables in the RFP format requested.
✉️ What to Emphasize in Your Cover Letter
['Emphasize your experience with both SEO and GEO, particularly for AI search optimization.', 'Highlight your ability to work remotely and independently on a part-time contract basis.', 'Show understanding of effective altruism principles and how improving visibility can drive more effective giving.', 'Mention specific tools you use for audits, keyword research, and reporting (e.g., SEMrush, Google Search Console, etc.).']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore EAHK’s website, particularly their programmes and effective giving guidance, to understand their content focus.
- → Review GiveWise.hk to see current search presence and identify quick wins for optimization.
- → Read about GEO (generative engine optimization) best practices, as this is a newer field they emphasize.
- → Understand the effective altruism movement’s key concepts to align your strategy with their mission.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic SEO proposal without addressing GEO or AI optimization.
- Ignoring the Hong Kong audience context (e.g., language, search behavior).
- Failing to include measurable metrics or performance tracking in your approach.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Effective Altruism Hong Kong!