How to apply for Program Marketing Specialist

About EnergyHub

EnergyHub provides software and program management solutions that help utilities manage residential demand response and distributed energy resources. The company's work directly supports more renewables and less reliance on fossil energy. This role sits at the intersection of marketing and utility client partnerships.

About the role

You will partner with utility clients to run digital and traditional marketing campaigns that drive residential enrollment in demand response programs. You will also present strategies, secure client buy-in, and help grow marketing services revenue. The work combines project management, client relationship building, and marketing execution.

A typical day

A typical day may include calls with utility client counterparts to review campaign plans, drafting or reviewing digital and traditional marketing materials, and coordinating with the client success team on best practices. You may also prepare presentations on campaign performance or new marketing initiatives for client meetings. The role is remote and involves ongoing communication with clients and internal teams.

Who EnergyHub is looking for

• Has experience running marketing campaigns, ideally for utilities, energy programs, or residential enrollment.
• Can manage multiple client projects at once and communicate plans clearly to utility counterparts.
• Is comfortable presenting marketing strategies and results to external clients.
• Understands demand response, distributed energy resources, or utility program marketing well enough to speak to client needs.

Tips for this application

• Read EnergyHub's website and any public case studies about utility demand response programs before writing your application.
• In your resume, list specific campaigns you have run and the enrollment or conversion results they produced.
• Use the job description language where it matches your experience: demand response, utility clients, end-user enrollment, digital and traditional marketing.
• If you have worked with utilities or OEM partners, name them and describe how you coordinated messaging across organizations.
• Address the client-facing part of the role directly. This is not only a marketing execution job; it requires building relationships and securing buy-in.

What to cover in your cover letter

Explain a marketing campaign you ran that drove enrollments or sign-ups for a residential program. Describe how you worked with an external client or partner to get buy-in for a marketing plan. Show that you understand utility demand response or distributed energy programs. State why you want to work at a company that supports clean energy through software and program management.

Research before applying

• Review EnergyHub's product pages and any public materials on demand response program management.
• Look up the utilities EnergyHub works with and see what residential programs they offer.
• Read about demand response and distributed energy resources basics if you are not already familiar with the terms.
• Check EnergyHub's careers page or LinkedIn to understand how the marketing team is structured and who you might work with.

Likely interview topics

Based on the job description, expect questions about:

• How would you approach marketing a residential demand response program to utility customers?
• Describe a time you presented a marketing plan to a client and had to adjust based on their feedback.
• How do you keep messaging consistent across multiple partners, such as a utility, an OEM, and your own company?
• What metrics would you use to measure the success of an enrollment campaign?
• How would you explain the value of marketing services to a utility client who is unsure about adding them?

Common mistakes to avoid

• Do not apply with a generic marketing resume that ignores utility clients, demand response, or enrollment campaigns.
• Do not focus only on creative marketing work and skip the client relationship and revenue growth parts of the role.
• Do not claim experience with demand response or utility programs if you cannot give a concrete example.