How to apply for Product Marketing Manager (all genders)

About envelio

envelio builds intelligent grids for a sustainable future worldwide. The company has over 200 employees from more than 20 nationalities and focuses on driving the energy transition. The culture is described as down-to-earth, with a love for coffee and mate, geek humor, and a ritual use of emojis.

About the role

As a product marketing manager, you will develop content for comprehensive go-to-market campaigns that position envelio's products successfully with customers and in the market. You will work closely with product, sales, and customer engagement to align marketing initiatives with product development and reach the target audience. Your task is to communicate the product portfolio optimally and support sales with clear messages and engaging content.

A typical day

A typical day might involve meeting with product managers to align on messaging, creating content for a go-to-market campaign, and coordinating with sales engineers to ensure clear communication. You might also review campaign performance and adjust strategies with the other product marketing manager.

Who envelio is looking for

• Experience in product marketing, preferably in B2B tech or energy software.
• Strong stakeholder management skills to work with technical sales engineers, business development managers, and product managers.
• Ability to create clear messaging and engaging content for go-to-market campaigns.
• Fluent in German and English, as the role is remote in Germany and the job description is in German.

Tips for this application

• Tailor your application to show you understand envelio's mission of intelligent grids for a sustainable future.
• Highlight experience in coordinating with product, sales, and customer engagement teams.
• Provide examples of go-to-market campaigns you have developed and their results.
• Demonstrate familiarity with the energy sector or willingness to learn about grid technology.
• Show you fit the culture: down-to-earth, geek humor, and collaborative.

What to cover in your cover letter

['Your experience in product marketing and go-to-market strategy.', 'How you have worked with cross-functional teams like product, sales, and customer engagement.', 'Your ability to manage stakeholders and communicate complex technical products.', "Your interest in the energy transition and envelio's mission."]

Research before applying

• envelio's product portfolio and how it fits into the energy transition.
• The company's culture and values as described in the job description.
• Recent news or updates about envelio and the energy grid sector.
• The roles of technical sales engineers, business development managers, and product managers at envelio.

Likely interview topics

Based on the job description, expect questions about:

• How you would develop a go-to-market campaign for a new product feature.
• Your experience with stakeholder management across product, sales, and customer engagement.
• How you measure the success of product marketing initiatives.
• Your understanding of the energy market and envelio's products.
• How you handle feedback and align marketing with product development.

Common mistakes to avoid

• Not showing how you would collaborate with technical teams like sales engineers.
• Using generic marketing language without tailoring to envelio's mission.
• Ignoring the German language requirement or the remote work context in Germany.