Performance Marketing Principal

• Own and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC
• Build and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative optimization
• Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement existing acquisition and retention playbooks
• Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty

This role directly increases ridership on Via's transportation services, improving access to jobs, healthcare, and education for communities worldwide, thereby reducing car dependency and promoting sustainable urban mobility.

• Minimum of 6+ years of experience with significant experience managing and optimizing marketing budgets
• Hands-on experience with Meta Ads, Google Ads, and programmatic platforms; bonus for OOH or direct mail in local/geo-targeted contexts
• Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools
• Track record of scaling marketing programs across multiple markets or geographies simultaneously

Salary Range: $125,000-$160,000. Benefits include free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks.