How to apply for Performance Marketing Manager

About Greenspark

Greenspark stands out by combining performance marketing with measurable environmental and social impact, allowing businesses to track their contributions to positive change. Working here means aligning marketing expertise with purpose-driven outcomes, where every campaign drives both business growth and tangible social good.

About the role

This Performance Marketing Manager will build and optimize paid channels (search, social, display) to achieve CAC and ROI targets while ensuring all efforts align with Greenspark's mission of trackable environmental impact. You'll own the full digital customer journey, from click to conversion, and manage external creative and media partners to scale performance.

A typical day

A typical day involves analyzing real-time dashboards in GA4 and paid platforms to optimize active campaigns for CAC targets, collaborating with external agencies on creative assets, and A/B testing website elements to refine the conversion journey. You'll also track lead routing in HubSpot/Salesforce and align performance metrics with Greenspark's impact reporting.

Who Greenspark is looking for

• Has 3-5 years of B2B performance marketing experience with proven ROI from managing Google Ads, LinkedIn, and Meta campaigns
• Is proficient in HubSpot, Salesforce, GA4, and paid media platforms, with hands-on experience in campaign tracking and lead routing
• Combines analytical rigor with a passion for sustainability, able to tie marketing metrics to Greenspark's impact goals
• Can manage agencies and freelancers while owning budgets and vendor relationships for creative and media projects

Tips for this application

• Quantify your ROI achievements in B2B performance marketing—specify CAC reductions or revenue driven from paid channels
• Highlight any experience with sustainability or impact-driven campaigns, even if indirectly, to show alignment with Greenspark's mission
• Mention specific tools listed (HubSpot, Salesforce, GA4) and how you've used them for tracking and optimization
• Describe a time you managed external agencies or freelancers for creative/paid media projects, including budget oversight
• Tailor your resume to show A/B testing and website optimization experience, as this role supports conversion journey refinement

What to cover in your cover letter

['Explain how your performance marketing skills can drive both business growth and environmental/social impact at Greenspark', 'Provide a brief example of managing paid channels to hit CAC and ROI targets in a B2B context', "Demonstrate your analytical approach by mentioning how you've used tracking, attribution, or dashboards to optimize campaigns", "Express enthusiasm for Greenspark's mission and how you'd contribute to making impact trackable through marketing"]

Research before applying

• Explore Greenspark's website and client case studies to understand how they measure and report environmental/social impact
• Review their blog or content for insights into their marketing tone, target audience, and sustainability messaging
• Look up their presence on LinkedIn or other social channels to see how they engage with B2B and impact-focused communities
• Research their tech stack (beyond HubSpot/Salesforce) if possible, to anticipate integration or tooling discussions

Likely interview topics

Based on the job description, expect questions about:

• Walk us through a B2B paid campaign you managed end-to-end, including how you measured ROI and optimized for CAC
• How would you design tracking and dashboards for Greenspark's digital channels to report real-time performance metrics?
• Describe your experience managing external agencies or freelancers for creative or media projects, including budget control
• How do you approach A/B testing and website optimization to improve the customer journey from click to conversion?
• How can performance marketing contribute to Greenspark's goal of driving trackable environmental and social change?

Common mistakes to avoid

• Applying with only B2C or e-commerce experience without highlighting transferable B2B performance marketing skills
• Failing to quantify results or ROI in your resume—generic claims like 'improved campaigns' without metrics
• Overlooking Greenspark's mission in your application; not connecting your marketing expertise to impact-driven goals