Paid Media Specialist — Contractor

• Execute and optimize paid advertising campaigns across Meta, YouTube, Reddit, TikTok, and other digital channels to support list-building and supporter acquisition.
• Monitor campaign performance, conduct A/B tests, and adjust budgets, targeting, and bidding strategies to improve conversion rates and reduce cost per acquisition.
• Ensure proper campaign tracking via pixels, conversion events, and analytics tools, and prepare regular performance reports with insights and recommendations.
• Coordinate with campaign teams on ad creatives and messaging implementation, and support the rollout of new advertising platforms or initiatives.

This role helps Addition Collective expand its reach and drive meaningful engagement, supporting mission-driven campaigns that create positive social change.

• 2–4 years of experience managing digital advertising campaigns.
• Hands-on experience with Meta Ads Manager and other major ad platforms.
• Familiarity with digital marketing metrics, campaign optimization techniques, and conversion tracking (pixels, events).
• Strong attention to detail and ability to manage multiple campaigns simultaneously; willingness to experiment with new tools and platforms.

Contractor role on a retainer basis with independent schedule management. No specific salary or benefits mentioned.

Addition Collective is a mission-driven organization that supports campaigns focused on list-building and supporter acquisition to drive positive change.