Application Guide

How to Apply for Paid Media Specialist — Contractor

at Addition

🏢 About Addition

Addition Collective is a mission-driven organization that focuses on list-building and supporter acquisition to drive positive change. As a contractor, you'll have the flexibility of remote work while contributing to campaigns that make a real social impact, working with a team that values innovation and experimentation.

About This Role

As a Paid Media Specialist, you'll be at the helm of executing and optimizing advertising campaigns across Meta, YouTube, Reddit, TikTok, and other channels to build supporter lists. Your work will directly influence campaign success by reducing costs and improving conversion rates, making you a key driver of the organization's mission.

💡 A Day in the Life

A typical day might start by checking campaign dashboards across Meta, TikTok, and YouTube to review overnight performance. You'll then analyze A/B test results, adjust budgets or targeting for underperforming ads, and coordinate with the campaign team on new creatives. Afternoon could involve setting up new campaigns for an upcoming initiative and preparing a weekly performance report with insights for the team.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Addition Is Looking For

  • Has 2-4 years of hands-on experience managing digital ad campaigns, specifically with Meta Ads Manager and at least one other major platform like TikTok, Reddit, or YouTube.
  • Is data-driven and skilled in A/B testing, budget optimization, and bidding strategies to lower CPA and boost conversions.
  • Is meticulous about tracking setup, including pixels and conversion events, and can create clear performance reports with actionable insights.
  • Thrives in a fast-paced, multi-campaign environment and is eager to experiment with new platforms and tools.

📝 Tips for Applying to Addition

1

Highlight specific results from past campaigns, such as percentage reductions in CPA or increases in conversion rates, especially for list-building or acquisition goals.

2

Mention your experience with conversion tracking implementation (pixels, events) and analytics tools like Google Analytics or platform-specific dashboards.

3

Tailor your resume to emphasize experience with the exact platforms listed (Meta, YouTube, Reddit, TikTok) and any niche platforms you've used.

4

Include a brief note in your cover letter about your familiarity with mission-driven or advocacy campaigns, as this aligns with Addition's focus.

5

Showcase your ability to manage multiple campaigns simultaneously by describing a time you juggled several ad sets with different goals and budgets.

✉️ What to Emphasize in Your Cover Letter

["Emphasize your hands-on experience with Meta Ads Manager and other platforms, and how you've optimized campaigns for supporter acquisition.", "Demonstrate your analytical skills by mentioning specific metrics you've improved (e.g., reduced CPA by 20% through A/B testing).", "Express enthusiasm for Addition's mission-driven work and how your skills can help drive positive change through effective paid media.", 'Highlight your adaptability and willingness to experiment with new platforms, as the role involves rolling out new initiatives.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Addition Collective's website to understand their mission, past campaigns, and the types of causes they support.
  • → Look into the specific platforms mentioned (Meta, YouTube, Reddit, TikTok) and any recent updates or best practices for each.
  • → Research common challenges in supporter acquisition for advocacy campaigns, such as targeting sympathetic audiences or measuring engagement beyond clicks.
  • → Check if Addition has any case studies or blog posts about their advertising strategies to align your approach with theirs.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would set up a campaign on Meta for list-building, including targeting, creatives, and tracking.
2 Describe a time you optimized a campaign that was underperforming. What steps did you take and what were the results?
3 How do you approach A/B testing across multiple platforms simultaneously? Give an example.
4 Explain how you ensure proper conversion tracking and pixel implementation. What common pitfalls have you encountered?
5 How would you prioritize campaigns if you had limited budget and multiple platforms to manage?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Don't submit a generic application that doesn't mention the specific platforms or mission-driven focus of the role.
  • Avoid overpromising on results without backing them up with data or examples from your experience.
  • Don't neglect to discuss your experience with conversion tracking and analytics—this is critical for the role.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Addition!

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