Application Guide
How to Apply for Northeast/Mid-Atlantic Regional Digital Campaigner
at Evergreen Action
🏢 About Evergreen Action
Evergreen Action is a climate advocacy organization that partners with policymakers to advance bold, equitable climate policy and build a clean energy economy. Unlike many environmental groups, Evergreen focuses on translating policy ideas into actionable campaigns that pressure decision-makers and mobilize supporters. Working here means being part of a nimble, impact-driven team that values strategic digital organizing to achieve tangible policy wins.
About This Role
As the Northeast/Mid-Atlantic Regional Digital Campaigner, you will own the digital strategy for the region, from planning to execution. You'll create and manage campaigns across email, social media, and digital advocacy tools to influence key audiences and support regional policy goals. This role is ideal for a hands-on campaigner who thrives on blending storytelling, strategic thinking, and rapid execution to drive change.
💡 A Day in the Life
A typical day might involve drafting an email action alert for supporters in Pennsylvania, coordinating with the policy team on messaging for a upcoming vote, analyzing performance data from a recent social media push, and hopping on a call with regional partners to align on a joint campaign. You'll constantly toggle between strategic planning and hands-on execution, ensuring digital tactics are driving real-world change.
🚀 Application Tools
🎯 Who Evergreen Action Is Looking For
- 3-5 years of experience in digital campaigning, organizing, or advocacy, with a proven track record of running multichannel digital campaigns (email, social, SMS, etc.).
- Deep knowledge of the Northeast/Mid-Atlantic political landscape and climate policy priorities, including key states, decision-makers, and partners.
- Proficiency with digital advocacy tools (e.g., EveryAction, New/Mode, Mobilize, VAN) and analytics platforms to track and optimize campaign performance.
- Strong project management skills, with the ability to juggle multiple campaigns, collaborate with regional and national teams, and adapt to shifting priorities.
- Excellent writing and storytelling abilities, capable of crafting compelling content that moves people to action and aligns with Evergreen's voice.
📝 Tips for Applying to Evergreen Action
Apply through the GoodCitizen portal as directed—Evergreen has retained them for this search, so following their process is essential.
Tailor your resume and cover letter to highlight specific digital campaigns you've led in the Northeast/Mid-Atlantic region, including metrics and outcomes.
Demonstrate familiarity with Evergreen's policy priorities by referencing recent campaigns or reports (e.g., Evergreen's 100% Clean Energy Plan) in your materials.
Show your ability to work remotely and collaboratively by emphasizing experience with distributed teams and cross-departmental coordination.
Include a portfolio or links to digital content you've created (e.g., email series, social media campaigns) to showcase your hands-on skills.
✉️ What to Emphasize in Your Cover Letter
['Your track record of designing and executing digital campaigns that achieved measurable policy or organizing wins, ideally in the climate or progressive space.', "Your understanding of the Northeast/Mid-Atlantic region's political dynamics and how you would approach regional digital campaigning for Evergreen.", "Your proficiency with digital advocacy tools and how you've used them creatively to mobilize supporters and influence targets.", 'Your ability to manage projects collaboratively, including examples of working with partners, coalitions, or internal teams to align digital tactics with broader goals.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Evergreen Action's website, especially their policy agenda, recent campaigns, and blog posts to understand their theory of change and current priorities.
- → Research the key climate policy battles in the Northeast/Mid-Atlantic (e.g., offshore wind, building electrification, transportation) and identify the main decision-makers and advocacy groups involved.
- → Look into GoodCitizen's executive search process and any additional details they provide about the role or Evergreen's culture.
- → Review Evergreen's social media channels and email newsletters to get a sense of their digital voice, content style, and engagement tactics.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic application that doesn't mention the Northeast/Mid-Atlantic region or Evergreen's specific policy focus.
- Focusing only on digital marketing metrics (e.g., open rates) without tying them to advocacy outcomes or policy impact.
- Neglecting to demonstrate collaborative project management skills, as the role requires working across teams and with external partners.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Evergreen Action!